1 Way to Change the World Through Social Media

July 7, 2009 in Client News, Environment, social media | by Jess Downing | 3 comments

Recently, the Max Gladwell blog had a popular post titled “10 Ways to Change the World Through Social Media.” Mobile app developer 3rdWhale was listed as a solution. 1% for the Planet recently partnered with 3rdWhale for the next stage of the mobile app. 3rdWhale is the first mobile app developer to join 1%FTP, and is donating 25 cents of every $1.99 app download – much more than the required 1%! Currently available on the iPhone (more phones coming soon), 3rdWhale locates green products and businesses near you. The current database is full of 25,000 companies (including all 1%FTP members) and is continually growing.

Check it out to find a green biz near you!

3rdWhale main search screen

Another Kind of OR

July 7, 2009 in Uncategorized | by Sarah | Leave a comment

Oregon. Always wanted to go, never could make it happen, until this 4th of July. I dragged along Grand Teton National Park’s historian, Katherine Longfield on a non-stop journey from Portland, to Cannon Beach, to Hood River and back, to see what the Northwest has on my hometown of Jackson Hole.

It started with a car.
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Not just any car as you can see. A gold mustang. (its crazy what a few winks to the 18 year old rental car attendant can get you besides a Ford Focus).

After Portland, we headed West to the coast, and a little town called Cannon Beach, which sits at the edge of Ecola State Park, one of the most rugged and stunning parks I have ever seen.
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IMG_0325I’m gonna start the Backbone Oregon office inside this tree.

And it ended in the Hood. This was the view from my hotel window. Not too shabby.
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Run Don’t Walk or Walk Don’t Run?

July 2, 2009 in Design, Gratuitous Client Plug, Uncategorized | by Penn | Leave a comment

It is finally summer in the Rockies.

DSC_0004

Time to finally put away my indispensable Run Don’t Walk fleece. Got me thinking – what is it about certain pieces of clothing that make them so good? Why are some products stickier in terms of their appeal than others?

The Cloudveil Run Don’t Walk is a simple piece really. Great fit. Deep drop zipper for venting. Polartec Powerstretch 100 and named for a classic Teton climb – the Run Don’t Walk couloir on Mount Owen.

Also, kinda cool to be a play on words of the classic Ventures surf tune.

Why Should Your Brand Engage?

July 1, 2009 in social media | by jonathangeorger | Leave a comment

More than ever, brands should be considering the impact an engagement strategy can do for their bottom line. We are pushing all clients to begin monitoring and listening to the conversations surrounding their brands online, and begin to come up with an engagement strategy.

Blank is courtesy of the team at [22squared.com].

Sorry Boulder

June 30, 2009 in Biking, Environment, Technology | by Sarah | 1 comment

pitssburg-gfi9weieas
imagesThis month Good Magazine revamped the overused and overprinted “Best Bike Cities In the U.S.” story to include some not-so-obvious contenders. Who knew Pittsburgh would make the list? Not I. Check out which 2-wheelin’ metropolis may be giving Boulder a run for its money.

Read here:
http://www.good.is/post/sorry-portland/

While you’re there, check out this awesome story on how your phone technology may lead to better choices. Want to know if the store you are in front of is hiring or where you can pick up the closest Zipcar to your current location, and all you have to do is point your phone?? Sounds crazy.. but so did velcro once.
Check it out here. http://www.good.is/post/better-choices-through-technology/

The Running Man

June 29, 2009 in Backbone Adventures, Interesting Read | by Ian | 1 comment

Here at Backbone, we help out a lot of our clients with their company blogs. Sometimes, writing those blogs can take us to the deepest, darkest corners of the internet where you can discover true gems like the video below AND find a way to work them into your blog post. That’s good livin’ on a Monday morning.

(Ok, apparently I can’t embed this video, but it’s well worth clicking through to YouTube to watch it).

We’re celebrating JLD’s 40th birthday party at the Belly Up in Aspen where Matisyahu is playing tonight. I trust we’ll see lots of the running man.

Sometimes Life is Hard

June 25, 2009 in Uncategorized | by Sarah | Leave a comment

Being a PR Account Manager has its downside.. sometimes you have to write a million press releases in one day, sometimes your products just barely get cut from a huge magazine. Sometimes you have writers block with a pitch. Sometimes life is hard.

But other times, like our most recent trip to the Big Apple, we spent all day meeting fantastic editors, and then we jumped in a limo and headed to one of New York’s most famous jazz clubs, the Birdland, in high style. Yeah, we don’t do anything half-assed around here.

Oh, did I mention we are hiring… (hunting enthusiast preferred).

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Virtual Ski Jump Into Some Cloudveil Gear

June 22, 2009 in Uncategorized | by Sarah | Leave a comment

skijumpapp_470Cloudveil and the TheAdventureLife.org have paired up for a little interactive iphone fun. Between now and July 13th, download the free iphone application for Ski Jump and start practicing. If you log the longest jump, you could win a free Cloudveil ski jacket worth up to $450 bucks. Warning: This game is highly addictive and Cloudveil takes no responsibility for the decreased work productivity that may result from downloading this app.

Fore more details go to www.theadventurelife.org.

Climbing as Art

June 17, 2009 in Design, Interesting Read, Musings, Uncategorized | by Penn | Leave a comment

Some of you may know or have heard of Randy Rackliff. Others may not.

Chained

Chained

Randy is a skilled alpine climber. He builds cult Cold Cold World backpacks and also spends time cutting rad woodblock prints. The prints are all limited editions. They’ve accompanied musings by Mark Twight and were featured in Jon Krakauer’s limited edition of Into Thin Air.

Hillary Step

Hillary Step

Randy’s wife, Ruthann Brown sent along a few of Randy’s new mythological themed comps recently. With the OR Season fast approaching I found the Sisyphus image somehow appropriate…

Sisyphus PR?

Sisyphus

if you are interested in learning more or purchasing have at it!

Backbone Carbondale, Backbone JH, Backbone Big Apple

June 15, 2009 in Backbone Adventures, Biking, Client News, News, PR bits | by Penn | Leave a comment

Let’s see, last week Backbone was in Beantown, Boulder, Richmond, City of Rocks and Chicago.

No trip to Chi-Town is complete without a trip to the Wrigley Bleachers

No trip to Chi-Town is complete without a trip to the Wrigley Bleachers

Friday afternoon saw a flurry of action here at the Carbondale HQ as Lance and Levi stopped by to warm up for the local time trial. Meanwhile, our team in Jackson Hole is out looking for a larger office space to accommodate growth there.

Lance spinning while Greg offers Sage advice on the Backbone stoop

Lance spinning while Greg offers Sage advice on the front steps at Backbone

This week? Ride the Rockies is in town. Greg, Mavis, Ian, Sarah, and Dax are in NYC hosting an event with Kristan Clarke’s Rendezvous Event Management agency .

Cloudveil, SmartWool, Newton Running, POC, Brunton, Gerber, and Boa will all be there!

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  • Growing List of Do It Your Own Solar Building Projects July 8, 2009
    Most well known for their innovative and out-of-the-box solar panel backpacks, Voltaic Systems has thrown together a short list of unqiue and creative do it yourself projects involving solar panels. Here are some of my favorites. Solar Powered Motorcycle – Richard Gryzch invented a solar powered motorcycle. The bike tops out at 90 mph and can [...]
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  • Mohican 100 – Race Report by Danielle Musto June 2, 2009
    This past weekend I ventured down to Loudonville, Ohio for the Mohican 100, race #2 in the NUE Series. The Mohican course is really diverse. It has really fun single-track, lots of grassy double-track, paved roads and some KILLER climbs. I chose my favorite tire set-up (2.1 Karma in the front [...]
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RSS The Running Front

  • Michellie Jones Competing in Rhode Island IM July 11, 2009
    Newton Pro Michellie Jones visits the Newton Running expo booth at the Rhode Island IM 70.3 on Friday, July 10.  She will compete in the race Sunday morning. Any guesses on her finishing time?
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