Never heard of Rashad Evans? Don’t know what MMA is?
MSN is a gimme. Microsoft right?
Rashad Evans is a Mixed Martial Arts fighter who competes in the UFC – Ultimate Fighting Championships. We learned about him through his sponsorship with Gerber Legendary Blades – as Rashad sports their tagline “Fend For Yourself” on the back of his trunks in the chain link octagon. Kind of appropriate tag line in his line of work.
Recently, Rashad took down UFC legend Chuck Liddell scoring a huge upset and also a spot in Microsft’s new TV commercials “I’m a PC”. Turns out Rashad trains in Santa Fe next to a MSN office and he wore a t-shirt of a Bill Gates mug shot from an arrest early in Gates career into the ring as a joke.
Speculation rages as to whether this was savvy marketing or an inside joke which has lead to his appearance on the MSN spots. Either way a smart move for Rashad, Gerber and MSN.