With the Thanksgiving holiday on the horizon and out of office replies coming in droves we decided to test the power of the social web with Old Town Canoes and Kayaks. And yes, before you ask – we do consider this work. Serious work…
Old Town, who launched its Facebook page this summer and its Twitter account last month, has been steadily building a presence on the social web and the time seemed right to test the level of consumer engagement. But how?
Here’s how it went down…simply enough…
Yesterday, Old Town held a one day promotion on Facebook and Twitter. The first person to walk (or run) into Johnson Outdoors retail stores in Racine, WI and Old Town, ME and say the word TURKEY would win an Old Town Vapor kayak of their choice.
End result, it took less than an hour for a winner in each location, Old Town got a feel for the pulse of their consumers and there are two very happy boat owners out there.
Happy Thanksgiving all!