Backbone Big Idea Day and Rolling Stone’s Chris McLoughlin

Media is constantly changing.

Case in point  – three weeks ago when we shot this interview with Chris McLoughlin he was Publisher for Men’s Journal. Today he holds the same post at Rolling Stone. 

Chris speaks about trends in custom content in multi-media formats, the shift from scale to content on social platforms and gear.

Congrats to Chris for the move to Rolling Stone and also for surviving a multi-pitch climb in Big Cottonwood canyon with Backbone’s all-pro team of Greg Williams and John Dicuollo.

Danger is where you find it!