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Rollin’ on Bubs
In college, we had the drunk shuttle. Here in Jackson, after a few drinks at the Stagecoach, its a scary ride in one of the towns minivan-slash-cabs risking life and limb in the hands of a usually toothless and potentially drunker-than-you driver. In a perfect world, shouldn’t the beer and liquor companies pay to get us home? I mean, its their fault that we were overserved in the first place, they just make the beer taste sooo good. Well, New Belgium is giving that exact idea a shot. Check out the new taxi that is a little bit carnival ride, a little bit bicycle and a little bit like a gravy train with biscuit wheels.
This is the new New Belgium pedi cab, just one of a fleet run by Tara and Talbott Walker of LOCAL SPOKES, the newest transportation company in Aspen. The rides are free and riders just pay what they can into a tip jar. Last week’s famous Food and Wine Festival brought in over $400 in tips. Local Spokes is about to drop in on Boulder as well with an even more pimped out (believe it or not) New Belgium cruiser, so keep an eye out Boulderites!
If you’re in Aspen this weekend for the annual Jazz Aspen festival, and you have a few too many drinks after the Lynyrd Skynyrd show, or just want to check out the Aspen scene, program the below number into your phone and keep an eye out for the NBB pedicab, I’m guessing it’s pretty hard to miss.
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Who’s on First? 4 Reasons Why PR Should Own Social Media
I stumbled upon these stats in an article on PR Daily. It’s written by Nancy Bistritz, a media and communications exec in Canada who has been looking into which departments at major companies seem to be taking control of social media efforts. Turns out, its PR and, according to Ms. Bistritz and the the research teams at the Strategic Communication & Public Relations Center out of the University of Southern California, here is why.
–Approximately 25 percent of companies put between 81-100 percent of budgetary control over social media in PR’s hands, compared to marketing, with only 12.6 percent getting the same level of control.
According to the study, there are four factors contributing to PR now running the social media show:
1. PR tactics tend to be informational, rather than sales focused;
2. PR tactics tend to emphasize a dialogue versus a monologue;
3. PR tactics tend to embrace longer forms of communication; and
4. PR tactics are typically associated with lower costs.
Nancy also states, “Whoever takes control of social media for your organization, needs to understand the level of commitment involved in it. It’s not a fad; it certainly isn’t just for the younger generation, and it definitely won’t fix an already failing organization. It is, however, an initiative that can (when properly executed and strategized) yield results, improvements, and satisfied consumers. There’s no question that social media is becoming the glue that bonds departments, messages, and consumers/brands together.”
We agree.
Click here to read the entire article from PR Daily.