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Seth Godin-On Snowglobing Customers
The always funny and always genius marketing wizard with another great tip for brands: Don’t overrun your customers with unnecessary information, newsletters, emails, etc. Quantity is not necessarily better than quality when it comes to customer outreach. Read below or read in full at Seth’s blog.
Don’t Snowglobe Me, Bro
Snowglobe How important is it? Is it so important you need to interrupt everyone, every single one of your customers?
There are only a few signs on my way through security, yet there, on the biggest of all, is a warning about snow globes. Snow globes are apparently a big enough threat/cause for confusion that they get their own sign.
Every time you interrupt your prospect or consumer, you better ask, “is it important enough…” Most of the time, it’s not. Most of the time, the interruption is a selfish, misguided effort by a committee that doesn’t get it.
Yes, I know the TSA doesn’t care about customers. But it’s a good lesson for anyone who does.
Don’t snowglobe me. Interrupting everyone so you can properly alert one person in a thousand is just silly.
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VholdR and ContourHD – exploding the myth of press release professionalism
Fully armored and only 4.3 oz. Your phone weighs more than that.
In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I don’t…even though I pretty much am that coffee guzzling juvenile delinquent looney tune, I get those releases all the time from an overly bro’d-out bike industry guy in SoCal at least twice a week…and each and every time I need to restrain myself from calling him out on his egregious abuse of exclamation point protocol.
You WILL read The Verteblog…
Yet sometimes, you need to let it out. This is one of those times. And since this is our blog and you’re here voluntarily (and arguably you are…unless you’re sweating through some sort of Kubrickian nightmare), we’re going to explore the full range and spectrum of human emotion as we reveal the latest addition to the Backbone client list. Or at least I am. In other words, I’m gonna let the stoke out.
You see, we just added VholdR to the roster. They make a series of unassumingly sexy high-definition video cameras, which stands along the review of the best motorcycle helmet cameras that you can mount (mind out of the gutter now) on your helmet, goggles, handlebar, boat, moto, street rod, top-fuel funny car or just about anything else you could imagine. The ContourHD 1080p units that we’ve been playing around with all come with a software suite called “Easy Edit” that allows for simple connectivity and the immediate commencement of “oohs” and “aahs” (or heckling as the case may be) from your colleagues, your friends or your mom.
The late, great Anne Ramsey
And if your mom’s a heckler, I apologize. That’s kind of sad.
The video is rad. It’s super-crisp with options to shoot in 720p or 1080p, a 135-degree perspective and once again, all you need to do is plug your camera in to your computer to enjoy or share your exploits…and that’s a big deal. Aside from the clinical box that press releases demand to be housed in, we live in a place ripe with backcountry adventures and are fortunate enough to call some of the best gear brands in the world friends, colleagues and clients. The new stuff from VholdR is amazing – and the POV perspective allows all of us to share our adventures in whatever exploit floats to the top of the to-do list around lunchtime, be it riding, climbing, skiing or fishing.
So I’m stoked. We’re stoked. It helps that the VholdR folks are great people. And I’d be lying if I said that we didn’t walk away from our get-to-know-you meeting with glazed eyes and dippy smiles smeared across our mugs. Because as cool as they are today, it pales in comparison to what they have cooking for the next couple of years.
Prepare to be amazified. I know I am.
We now return you to your regularly scheduled bone-dry press release. Gotta throw a bone to the fun-haters.
MikeMac
VholdR/ContourHD Selects Backbone Media to Manage Public Relations Effort
Carbondale, CO agency to execute brand communication strategy
VholdR/ContourHD, manufacturers of the world’s first and smallest wearable high-definition camcorder have selected Carbondale, CO based Backbone Media to oversee and integrate brand communication efforts. Backbone will support ContourHD’s media communications, product placement, branded content and social media strategies.
“Contour has gained great acceptance at retail and with consumers in multiple markets,” explains Marc Barros, Founder and CEO.”We have significant new product innovation, partnerships and plans for 2010 and believe Backbone will help us convey our brand ID and messaging effectively.”
“Every once in a while there’s a breakthrough product that nails it in terms of consumer need, design and function” states Backbone’s Penn Newhard. “The ContourHD camera brings together POV technology allowing people to capture and share their experiences in a clean and easy-to-use format.”
Seattle-based VholdR produces the ContourHD, the world’s first high-definition wearable camcorder. With the introduction of ContourHD1080p, it’s also the first to shoot and share 1080p video. Both the ContourHD and ContourHD1080p feature amazing video clarity, a wide angle lens (135°), single button simplicity, and a click to share online experience.
Visionaries. And they can hang, too.