Boa® Technology Adds Backbone Media, Marketing Muscle

Boa® Technology, Inc., makers of the award-winning, patented Boa® Lacing System, has retained Backbone Media, of Carbondale, Colorado, to manage all public relations efforts. The move follows the recent hiring of industry veteran Garett Graubins as Marketing Manager.boa_primary3

“We needed a partner that thoroughly understands online white label website development techniques and the many categories in which we play, knows our product first-hand, and is not afraid to challenge the status quo,” said Boa Technology Founder and CEO Gary Hammerslag. “Backbone’s ability to do all of the above impressed us and we’re thrilled to begin work with them.”

With offices in Steamboat Springs, Denver, Colorado and Tokyo, Japan, Boa Technology, Inc., is the creator of the award-winning, patented Boa Lacing System. The revolutionary Boa® Lacing System optimizes boot design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the snowboard and ski boot industry.

“Boa Technology is a highly innovative ingredient brand with a focus on performance,” comments Nate Simmons of Backbone Media. “We look forward to working with the Boa team and their partners as we leverage existing momentum and expand to new markets.”
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Cloudveil Launches Cribs Video Contest

Are you living the true dirtbag lifestyle? If so, Cloudveil wants to see it. Shoot your own Skid Crib video and email the embed to tmc@cloudveil.com. The public will vote on their winning skid crib right at Cloudveil’s Video Gallery.

prizesThe winning entry will receive a complete Cloudveil outfit, a pair of Dynastar Legend Pro Rider skis with Look bindings, and a year subscription to Powder Magazine, along with some other swag. Show us your digs, be PG-13, and maybe you can be sporting some new gear this season.

Go to www.cloudveil.com/cribs for full contest info, rules and regulations.

[youtube=http://www.youtube.com/watch?v=6AKKHlzfgQY&hl=en&fs=1]

Friends of the CAIC ASPEN SOCIAL & BENEFIT DINNER

Restaurant Six89 is hosting the 4TH Annual “Friends of the CAIC” Social and Benefit Dinner on Monday, January 26th, at 6:00pm.The evening begins with an epic silent auction and social appetizer hour with cash bar, followed by dinner with wine at 7:30pm.
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As of this fall the RFAC is no more. It has grown and expanded into a statewide non profit that supports avalanche forecasting and education under the name Friends of the CAIC. First priority will be keeping the Aspen office open and any extra funding will go to other projects.

As our love of the backcountry grows so does the importance of the CAIC in providing important and useful info to the backcountry rider, skier, and user; whatever your preferred mode of transport. This year, that statement is an understatement.

The price is $68.90 per person, plus tax & gratuity. All proceeds go to the Aspen Office of the Colorado Avalanche Information Center.

Seating is limited; and the event is certain to sell quickly. Please call Six89 promptly for reservations; 970.963.6890.

Help maybe save a life, share the evening and the table with fellow backcountry characters, imbibe in some good food and drink, impress a date, and engage in terribly hip “snowpack” speak.