Author Archives: Penn

The common wisdom is you get what you give. Which is great and all. But in this day and age there needs to be new adage that allows you to get even a little time to give anything at all, especially when your voicemail is full and email overflowing.

Another favorite saying is if you want something done, give it to a busy person. True to some degree but what about all the slackers in the world?

The point to be made here is the admission that yes, things are as hectic as ever and yes, this is exactly the reason to get involved in causes that are foundational to your own personal or corporate culture (did I just really type the words corporate culture?). If the truth is that you have to be a crazy to make it on the news – then all us sane people need to voice the more common middle road or risk being forgotten.

Which brings us to Freshmullet and Chase Jarvis.

Stu Bowen is a surfer, activist and runs the blog freshmullet.com

He is also one of 1% For The Planet’s founding Ambassadors, along with Chase. Fresh Mullet is cool – from a cultural standpoint (ha, ha this time I was able to omit the evil corporate word). If you haven’t, check out the site.

Now Chase Jarvis is also cool. He is a photographer which means he can wear jeans and a plain white t-shirt. He too is a 1% Ambassador and wow, check out the planetary alignment here – he is on Freshmullet.com

Chase also is a big proponent of the best camera you have is the one you have with you – alluding to the fact that with phones we are all part of the ‘new’ media and that pictures are as much about the moment as they are about the composition, ISO and exposure.

So check it out, here are real people, who have real jobs and are really busy – yet they are giving back.

Point being, lead by example. If we want to make a difference we all have to get involved.

We are all busy. Ironically, too busy, in fact, to even ponder such heavy questions like “why are we in this business anyway?”

Luckily, rather than have to sit ponderously, I was reminded why by an email from Andrew Bisharat over at Rock & Ice. Andrew organized the Rifle RendezSPEW Clean Up, and his thank you to sponsors including Big Agnes, Black Diamond, Gregory, La Sportiva and Backbone serves as an excellent summation as to why the outdoor biz is unique.

Simply put it is great to work in an industry that embraces a lifestyle, cares for public land, and is a creative extension of both business and personal relationships. Thanks AB for the insight.

**Don’t quit reading early as a link to Andrew’s blog Evening Sends takes a hilarious look behind the scenes.
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Rifle RendezSPEW 2011

The Rifle RendezSPEW was an amazing success. An unprecedented amount of work was achieved, money raised, shwag raffled and fun had.

The Rifle RendezSPEW (formerly called the Rifle Clean Up) was part community service, part informal climbing competition, and it ended with a big barbeque, raffle and costume party where you had to dress up as a Rifle route. Over 150 climbers participated in the event on August 27.

At the registration area, there was a Five Ten shoe and Black Diamond harness demo. For a $10 registration fee, climbers got all the food and beer they could eat and drink, and they received a shwag bag with the new Rifle issue of Rock and Ice magazine, a CAMP Photon wire carabiner, a block of CAMP chalk, a Grivel 3F quickdraw sling, a Lapis boar’s hair brush, a Sterling Rope t-shirt or hat from Black Diamond or La Sportiva, a garbage bag for picking up trash and a Clif Bar. We had 100 shwag bags stuffed, and sold them all by noon.

This year, the event worked closely with the City of Rifle, and climbers were able to buy their season parking passes during the morning registration, which took place at the Feline parking lot. Communications between the City of Rifle and the Rifle Climbers Coalition (RCC) improved, and their concerns over climbers camping illegally and milling around in the road at the Project Wall were voiced and addressed.

Meanwhile, the RendezSPEW showcased what a good user group climbers are to the Park, first by helping the City clean ashes out all barbeque and campfire pits. Further, concerns over climbers standing in the road at the Project were addressed by a massive rebuilding of the retaining wall beneath the Project Wall warm-up routes, as well as clearing out a new picnic area across the river, which will eventually have a picnic table and bench for climbers to congregate (as opposed to in the middle of the road).

Other clean-up projects included removing aluminum quickdraws that have been left in place on many popular routes for years. About a hundred pounds of frighteningly bad gear was cleaned this year, and either left as is, or outfitted with steel perma-draws. Strange Ranger, Cryptic Egyptian, Huge, Bauhaus Proklamation, Simply Read, 7 P.M. Show, Zulu, Anti-Phil and others were cleaned of bad gear.

New steel anchors were placed on all the aforementioned routes, in addition to Easy Skankin’, Spurt-atron, I am Not a Philistine, Sometimes Always, Apocalypse 05, Present Tense, PMS and others.

Glue-ins were added on the seasonally seeping, but excellent routes Le Specimen and Hand Me the Canteen Boy.

Belay and trail improvements were made to the newly popular Sanctuary wall, and fallen trees were chopped and removed from the Arsenal and elsewhere. Dog droppings and garbage were cleaned up throughout the Park.

In addition to the clean up, the Game of SPEW (Send Points for Elitist Wankers) was held. Climbers were given a booklet/scorecard that explained the rules of the game, where climbers earned points for climbing routes and doing clean up projects, as well as other fun extra-credit points such as “Calling The Redpoint” (+750 SPEW points) or doing pull-ups at the anchors (50 pts/pull-up). You could also lose points for various penalties—Top Roping (-300), “Calling The Redpoint Fail” (-750). The winner, Keller Rinaudo, racked up an extra 3,000 points for climbing Rumor Has It in his birthday suit (Lynn Hill belayed), earning him a commemorative sweatshirt that says “I’m the Best Climber in Rifle.” Edgardo Baca came in with the lowest score, which earned him the “I’m the Worst Climber in Rifle” sweatshirt.

This year, one of the main goals of the RendezSPEW was to raise funds to cover the costs of a bird study that the Rifle Climbers Coalition (RCC) commissioned earlier this summer. The bird study was to determine if and exactly where golden eagles are nesting in the front half of Box Canyon, which resides on public lands that are managed by the Department of Wildlife (DOW) and are currently closed to climbing due to protect the eagle nests. The RCC, with the guidance and help of the Access Fund, is putting together a comprehensive proposal for how climbing can co-exist with the eagles to be presented to the DOW this November. The RCC recognizes the front half of the Canyon as an amazing climbing resource with potential for numerous moderate and futuristic lines; it is our long-term goal to open climbing access here, and this bird study was one step in this process. The RendezSPEW not only succeeded in raising the $800 balance we needed to cover the bird study, but with a total of $3,000 raised, there are now extra funds that will be used for future updates to the canyon, including hardware upgrades for routes and picnic benches for climbers.

The after party will go down as one of the most memorable, as dozens of climbers showed up dressed as Rifle routes (earning everyone an extra 10,000 SPEW points). The Beast, Glue Fairy, Le Specimen, Merry Maids, Living in Fear, Brown Chicken, Quasimodo, King Fisher, I am not a Philistine, FireArms, Purple and Green, Tijuana Crack Whore(s), Gay Science, Pinch Fest and several versions of Euro-Trash all made memorable appearances.

A massive raffle and a DJ dance party finished off the event.

This event could not have happened without the incredible support of the climbing industry.

Special thanks to CAMP, ClimbTech, Liberty Mountain, and the American Safe Climbing Association for their donations of steel hardware that is being used to keep Rifle safe and user friendly.

Thanks to Avery Brewing and the Lander Brewing Co for supplying the beer.

Thanks to the Access Fund, Big Agnes, Black Diamond, Backbone Media, CAMP, ClimbTech, Cypher, Deuter, Edelweiss, Five Ten, Grivel, La Sportiva, Liberty Mountain, Prana, Patagonia, Rab, Rock and Ice magazine, Singing Rock, Sterling Rope, Summit Canyon Mountaineering and Wolverine Publishing for the amazing support!!!

—Andrew Bisharat, on behalf of the Rifle Climbers Coalition (rifleclimbers.org).

**Check out the extra curricular adventures of DirtBAG, Jtron and the Prince of Unnecessary Darkness here

Over the past month a number of Backbone clients have been a part of Fast Company’s 30 Second MBA online program.

If you are looking insight and advice from industry leaders ranging from Mark Zuckerberg, Tony Hsieh and Conan O’Brien on topics such as Innovation, Faith in Business and Creative Management check it out.

View the videos from Travis Campbell from Far Bank, Peter Metcalf from Black Diamond, Steve Jones from TGR and Penn Newhard from Backbone and we look forward to future videos from other Backbone clients.

 

A recent trip to the Dolomites in Italy lent some insight to the mature and varied European outdoor market.

With my family, we traversed the Brenta Range staying in rifugios and hiking, climbing and doing via ferratas point-to-point. We then cruised around Cortina for a few more days near Cinque Torri. If you like long days in the mountains, great coffee, wine, beer and pasta (with an occasional wiener schnitzel) this is great country. Here are some observations from the Sud Tirol.

Trekking Poles: No surprise here. Everyone uses trekking poles. Old, young, alpinists and trekkers. Trust me, your knees will thank you. I’m no Nordic walker but for mountain travel, snow and long scree descents, t-poles are the way to go. Warning – be careful of the Euro vibe as the manpri/trekking pole combo could be fateful to core status…

WTF is VF? Via Ferrata is a semi-foreign concept in North America. The “iron way” was initially used to move troops safely through the mountains during WWI when the Austrians and Italians battled to control the high mountain passes of the Dolomites. Today via ferratas make access easy to super rad terrain. In this sense the Europeans have it figured out. Make the mountains easy and enjoyable and you’ll get more people out there.

Boots: When you arrive at any hut common courtesy is to remove your boots and rucksack. As we stashed our footwear in the entry cubbies, we were consistently the only shoes on any shelf. Leather boots were the norm. Heavier, more durable, clunky. Steeped in tradition, not so sure the Euros have it right here. Sticky rubber and pair of Exums seemed to handle it all pretty darn well.

Packs: With multi-generations out there hiking you see a lot of varied packs. Most are smaller ~30L sizes, some tightly packed others loaded with ropes, crampons, ice tools and baguettes. We saw everything from old school neon Millet packs to new, sleek adventure racing models. Here’s a decidedly Deutsch review recently from ALPIN magazine where the Gregory Z-40 scores an Editor’s Pick.

Rifugios: We call them huts. In America they are fairly rustic mountain accommodations where you do you own cooking and supply your own sleeping bag. In the Dolomites, they are family run affairs that offer hand cut minestrone and pasta, beer, house wine, homemade grappa and espresso. Bring a travel sheet and your Visa. See you out there!