A bunch of stuff going on…
SmartWool, New Belgium and Aspen Skiing Company win Best Places to Work in Outside Magazine, for 3rd and 2nd times, respectively.
Skiing is wrapping up. Spring is here with good road riding in the RF valley in between snow storms and powder tours.
Backbone recently was named one of Colorado Companies to Watch by Colorado BIZ magazine. Backbone was one of 50 companies named out of a field of over 420. Additionally, Nate Simmons was voted one of Sporting Goods Business 40 under 40 – one of the most influential young industry professionals for his role as Global Director of Marketing for Polartec and partner here at Backbone.
On the fun side, Nate and Greg were up with Chugach Powder Guides with crew from New Belgium, Powder (thanks Kback!) and various film crews like MSP. Check out Adrian’s warm up video below.
KBack, G-Dub and Nate
Backbone has always loved to bike. Now we are spinning with new clients Serotta Sports, Honey Stinger, Velogear and Jett MTB. Along with this, Backbone is proud to announce Mike McCormack joining our team. Many may know Mike from his Trek, Yeti or Breck Epic days. Mike is a cycling geek and has a 120 lb. dog named Boo – which easily outweighs both of his boys JJ and Tavish. Mike’s wife Emily is a PR powerhouse in her own right and runs Hula Communications.
To see all the official news you can go to our pitchengine newsroom or check it out on our site. Lastly, our good man Ian Anderson and his wife Sari recently added a new son Axel to their family. I realize we don’t “do” baby announcement blogs here so I’ll include that Ian was recently promoted to Director of PR here at Backbone doubling up his responsibilities.
Excuse my French but Axel will be a next generation bad ass
I love to learn more about skiing adventure because this is really exciting and very enjoyable. And I am usually comfortable with just wearing a jacket and undershirt when skiing.