When a great group of creative people end up all together in the same cool place, we like to get them together for a little POV.
Steve’s Guitars provided the setting
Ian Anderson, Mary Anne Potts, Mike Douglas, Mavis Fitzgerald, Sarah Hubbard and Nate Simmons
Seven years ago, the Backbone POV series was conceived by former Powder magazine editor/Aspen Snowmass/K2 Snowboarding/Backbone Media and now SmartWool marketing maestro, Steve Metcalf.
Steve Metcalf, earlier this spring under the bright lights of Outside TV in NYC
This year during the 5 Point Film Festival we organized a group of influencers, athletes, brand managers, artists, writers and filmmakers. The lively discussion was centered around Inspiration, Creativity and Cause—pretty big topics to cover, but a room full of smart people to tackle them.
Auden Schendler always has insight buried in humor
Special thanks to the panel of Niko Jager from the European Outdoor Film Festival, Brian Emerson from Outside Television, Alexandra Fuller creative director from Struck, and Travis Rummel of Felt Soul Media and director of 5 Point award winning film Damnation. Also thanks to those attending including marketing teams from Aspen Snowmass, Ski.com, Black Diamond, Salomon, First Descents, Outdoor Research, Big Agnes, and influencers Brendan Leonard, Fitz Cahall, Anson Fogel, Skip Armstrong, Mary Anne Potts, Lou Dawson, Michael Kennedy, Beda Calhoun, James Mills, Mike Douglas, among others.
Panelists Niko, Brian, Alex and Travis
In addtion to 5Point, Backbone recently traveled to the left coast for the Sea Otter Classic. Sea Otter marks the official start of the spring cycling season with POC on site to debut their new Octal helmet and the AVIP road cycling apparel line. ICEdot also had a busy festival as their emergency notification system continues to make inroads in the cycling world.
- POC and ICEdot @ Sea Otter
A few weeks ago on the other coast, Backbone was in NYC for our bi-annual showroom where we showcased new products from Eddie Bauer, SmartWool, Polartec, La Sportiva, Horny Toad, Trimble Outdoors, Stio, Oliberte´, Thule, First Descents, and Chaco.
April was a busy month, but to boil it down: the best recipe is great brands, with innovative stories and products with the right people in the room.
Onward!