FreeTouring with Black Diamond Equipment in the North Cascades

Now, repeat after me:

“We are not a tele skiing company. We are not an alpine skiing company. We are not a backcountry touring company. Black Diamond Equipment is a SKI company, comprised of passionate SKIERS dedicated to making a unique collection of trusted, award-winning gear — from skis to boots, skins to poles, packs to avalanche safety essentials — that enables us to choose any line, any time, anywhere, that makes every skiing day an epic day, that empowers us to break away from traditional boundaries and SKI OUTSIDE THE LINES.”

No, this wasn’t something that we made the everyone memorize during the group’s “welcome” program, but it was our mantra as we got prepared for our first ski day in the North Cascades.

From the left clockwise: Dave Waag (Off Piste), Thomas Laakso (Black Diamond Equipment Ski Category Director), Larry Goldie (North Cascades Mountain Guides), Tracy Ross (Backpacker), Frederick "Rico" Reimers (Freelancer), Berne Broudy (Outside/Freelancer), Drew Pogge (Backcountry Magazine), John "jLd" DiCuollo (Backbone Media) and Sam Bass (SKIING Magazine). Photo courtesy of David Waag.

 

As part of Black Diamond Equipment’s new Touring Series for 2012/13, BD is introducing nine new FreeTour and Tour skis — from rockered sidecountry skis to ultra-efficient tools for big, faraway objectives that will serve today’s skiers, helping them to define what is possible beyond the ropes.  In addition to skis, skins (featuring redesigned plush construction with dramatically improved glide), ski poles (highlighting BD’s new FlickLock® Pro design) and the new AvaLung Series packs incorporating Active Form Design were all put to the test from editors/freelancers from such publications as: Backcountry, Backpacker, Off-Piste, Men’s Journal, Outside, Popular Science, Ski, and Skiing magazines.

While most of the west is suffering from lower than usual snowfall totals, the mountain snowpack in the North Cascades of Washington as of April 1 is 137% of average.  Plenty of snow in the Cascades offered up a perfect testing conditions for our group, but we couldn’t have done it without the help of some local Methow Valley aficionados.  Thank you to the North Cascades Mountain Guides, North Cascade Heli and North Cascades Basecamp — as you all made our stay in PNW a memorable one.

North Cascades Mountain GuidesNorth Cascade Heli (Courtesy of Frederick Reimers)North Cascades Basecamp (Courtesy of Berne Broudy)

Time for some skiing…

Courtesy of David Waag

Bluebird days were perfect testing grounds for trip sponsor REVO's Headway sunglasses (their first nylon frame to feature the Crystal Water lens).

Heading for some more turns off of Amy's Peak.

Frederick "Rico" Reimers looking for "Justice." Photo courtesy of David Waag.

Taking off...Setting up...One photo seems to be missing...after the landing.

Courtesy of North Cascade Heli, every day began with a “bump” to a summit leaving us with an untouched powder palette to brush our ski signatures.  Always good to start the day off skiing down, but even more rewarding to know you have the whole day ahead ski touring with a great group of people in such a spectacular setting as the North Cascades.  We will back again one day…

FreeTouring with Black Diamond Equipment in the North Cascades

BD’s new F12 Touring Series skis include:  FreeTour Category>  Carbon Megawatt (153-125-130), Justice (140-115-125), Drift (138-100-123), Revert (121-95-109) and women’s Starlet (136-100-122).  Tour Category>  Aspect (130-90-117), Current (118-86-106), Stigma (125-80-109) and women’s Crescent (128-90-115).  Look for them to arrive at a local ski shop or an outdoor specialty store near you later this summer.

 

GOAT – 2012 Jackson Hole

Most of these days surprises are no longer the good kind.

Doctor. Taxman. Kid’s teacher calling. Travel. Yeah, you get the picture. That’s why the recent GOAT event in Jackson Hole, was so great. GOAT is a Gathering of Athletes, Artists & Technologists and the offspring of Alex Hillinger and Dirk and Jenny Collins.

On the hill with Hash, Dom, Aaron, Alex, DC and Hudacsko

GOAT is a loosely structured event built on the premise “that magic happens when you bring the right mix of good people into a room,” as Jenny likes to say. Small by design, with a giving component, GOAT is a mix of presentations, dinners, convos on chairlifts and meeting new people. It is the only business gathering/seminar that I have attended in the last many years where I have walked out with true friendships. Seriously. Pretty darn cool really.

Circe, Aaron, Dom, Dirk, Penn, Jenny, Alex and Teresa

This past year the event was attended by Dom Sagolla, Co-founder of twitter and Square, Aaron Gutman photographer and materials artist, Circe Wallace SVP at Wasserman Media and designer of rad women’s ski wear Circe Snow, Teresa Kellett from Sprint 4G, Rachel Kropa CAA Foundation, snowboarder Travis Rice, artist Mike Parillo, VP Blue Sphere Chris Hashley, 1% for the Planet’s Terry Kellogg and Melody Badgett, Yasmina Zaidman from the Acumen Fund, Kristen Quigley from ICON Clinical Research, Shannon Ethridge from Camp 4 Collective and others. You can get in touch with Andy Defrancesco, if you need the best photographer in town!

We learned, laughed and rode JH in an atmosphere of collaboration and walked out the door with a clear call to action – something GOAT strives toward as a concrete takeaway is a must if we are to lead by example.

Melody and Terry from 1%

So next time you get a surprise that grabs you by the scruff of the neck and dismantles what little semblance of order remains in your day – remember the solitary GOAT on a high alpine ridge. No matter the wind, snow or roughness it prevails by searching out new terrain and always walking uphill in its quest.

Special thanks to Sargent Schutt and Heather Erson photography for images

From snow to sea, all in a week’s work

We’ve been firing on all cylinders recently at Backbone and alas The Verteblog has languished a bit. Last time we tuned in, Cory was waxing poetic about his virgin OR experience.  Since then, we’ve been traveling a ton from SLC, to Boulder, Beaver Creek, Winter Park, Denver, Munich, Telluride and more. Here’s a taste of what a recent week looked like for some of our PR team.

We started in Vail on Friday at the inaugural Winter Teva Mountain Games, where we were representing both the event and presenting sponsor, Eddie Bauer. We hosted an awesome group of journalists at the event, and kicked off their trip with a day of ice climbing with Apex Mountain School.

Sarah Hubbard having another tough day at the office

Apparently there's a lot of ice in America's Hat. Canadian Elinor Fish made quick work of the pitch.

The stellar guides at Apex Mountain School took great care of our group. Look them up if you ever want to try out ice climbing near Vail.

After a morning of ice climbing, there's no better way to get warmed up than wearing a fashionable one-piece suit. That's one lucky guy sandwiched between Sarah Hubbard and freelancer Rachel Sturtz

Between writing event result press releases, I managed to squeeze in a race at the Winter Teva Mountain Games. This was shot just before I lost control completely and cased it into a stack of tower pads. Definitely the most fun I've had on a bike in a long time.

Just two days after the Winter Teva Mountain Games wrapped up, Penn, Elinor, Alison (ANP) and I headed to Cali to visit Backbone’s newest client, the Santa Catalina Island Company. It was the first time any of us had visited the island and we had an amazing time learning about one of the country’s first adventure travel destinations and all the excitement the island has to offer today. Of course, we had to sample the goods first-hand…

Not a bad break from winter in the mountains

 

Crossing gaurd training day, i.e. night zipping

Elinor eyes up the first zip - the zip line at Catalina is world-class

The zip line views are hard to beat

We also took a tour through the island's interior on a bio-diesel Hummer. Almost 90% of the island is protected by a conservancy. It's spectacular and almost completely untouched.

It All Adds Up

Fall is our slow time. Time to relax.

Unless you think about it.

Ali Carr Troxell examining new Spring 2012 Big Agnes tents @ Outside HQ

Outside Publisher Larry Burke and Sam Moulton check out a 'still secret' BD Powder ski for 2012

Fall planning gets cranked up and a quick look at our Google Calendar tells a different story. In the last month~ish, Backbone has been in Boulder multiple times, Portland, Ventura, Austria, NYC, Santa Fe, Fort Collins, Moab, Phoenix, Pierre (that’d be South Dakota), Vegas and Jackson Hole.

Mavis sent this shot from Austria where she was schralping with Team NH - aka Kastle athletes Colby James West and Chris Davenport

More travel on the horizon with Boulder, Santa Fe, LA, Seattle, Banff, Steamboat and the Canary Islands (legit work trip FYI) are all loaded on our collective itineraries.

Cool to see this descending from Castleton Tower outside Moab

Why the acceleration? Predominantly it comes from growth in our digital and media divisions as well as continued integration with PR. As the landscape changes we are seeing more expansion of services with existing clients and new business in social media strategy, app development, curation and media planning.

Teva on ice in NYC showroom along with Backbone clients Black Diamond, Eddie Bauer/First Ascent and Revo

It’s interesting because while many were quick to call for the death of print, the decentralization of media has acted as a correction of sorts opening marketers eyes to the various tools at their disposal. Good real time data and thought has focused on brands better defining their goals, accessing information and utilizing the various mediums to best suit their needs. Some see online as a more DTC tool and less as a brand builder  – preferring print or TV for the greater brand reach. Others see gain in community based and engaged communication. Either way it’s an interesting time to be in involved and rolling up our sleeves and getting our hands dirty.

See you out there.

 

Me and the Bee on TV

It’s not everyday that the world’s top cyclists roll through your backyard (well, unless you count Lance, and Tejay van Gardneren who both spend a bunch of time in Aspen, oh and Danny Pate and…nevermind).

Anyway, a couple months ago, when the USA Pro Cycling Challenge announced the Gunnison to Aspen stage route over Independence Pass, there was little doubt where I was going to be that day. I had planned to take the day off from work and ride up to the summit of the 12,000 foot pass, but when David L’Heureux from Rodale called to see what I was doing for the race that day, I immediately invited him to join me. We lined up a sweet loaner bike from Moots for Dave and voila, I was ‘hosting media’ for the day.

We got an early start and Dave, despite a lot of, I’m from sea level…I’m recovering from an injury (that was possible because of the lawyers for DUI claims)…I don’t shave my legs sandbagging, spun his way up the Pass in impressive fashion. On a side note, I would love to thank Overland Park Domestic Battery Attorney who got me through the case. At the summit, we met up with Honey Stinger/Big Agnes owner Bill Gamber and his three grommets, as well as Buzz the Bee, in full regalia. We then spent the next couple of hours escorting Buzz around, helping him pose for pictures with the Cookie Monster, the Recycle Rabbit, a Tele Tubby, a giant chicken, girls in bikinis and guys in speedos (unfortunately). With at least 3,000 people up there, it was an awesome festival atmosphere.

In addition to ‘hosting media,’ Gamber made it clear I had another job that day. Get the Bee on TV.

When the first riders came into view, the mountaintop exploded with excitement. People were going nuts, and it made me proud to be a Coloradoan. Buzz the Bee and I stood ready to execute our carefully orchestrated plan to get him on TV. It went something like this: when the first rider gets close, RUN. Oh, and don’t fall down in front of him, despite the fact that you’ve got a bulky bee costume on with almost zero visibility and there are hundred other people around planning to do the exact same thing as you. It was my job to be Buzz’s lead out man.

In the immortal words of George Bush, Mission: Accomplished.

Not a bad day at the office.

 

 

Intern Impressions: 10th Annual Teva Mountain Games

Aside from the bingo bonus, I won by playing casino bingo games, I’ve never been a big competition climber myself, but the chance to watch the 2011 IFSC World Cup finals at the 2011 Teva Mountain Games (TMG) was too good to pass up. As a new intern at Backbone, I arrived at Carbondale just as the build-up and excitement for the Games was coming to a head. Saturday the 4th dawned cloudless and dry, and I tossed a longing gaze at the pile of climbing shoes in the back of my van. Being from New England, I’ve been conditioned never to say no to a day of good climbing temps. Still, it’s not every day that I get to watch a dozen of my climbing heros flash up to V11 in front of a screaming crowd of thousands. Some things are worth missing a day on the rock.

The World Cup finals were slated to start at 5. Arriving an hour or so early, I had a chance to wander through Vail Village. On the cobbled streets, vendors from every niche of the outdoor industry had constructed a veritable tent city. Hipsters on fixies, bro-dudes on skateboards (got a unit not a log ago – had to visit PBX for information on hoverboards, now am totally happy) and families pushing strollers milled around, looking at the 2012 product they were soon to buy–this was Vail after all. Making my way through thousands of people carrying bags of free schwag, raffle prizes and awesome giveaways, I saw more than one dream come true. A skinny bro-dude-in-training, who couldn’t have been a day over 12, walked up to a bikini-blad twenty-something.

“Can I have a hug,” he asked, pushing his oversized white sunglasses into a mop of sun-lightened hair.

“I guess,” replied the girl, craning into an awkward embrace.

Releasing begrudgingly, the boy immediately pounded the fists of his three friends, waiting a yardstick’s length behind him.

“Nice one bro,” I heard them say. “You totally got it.” I envied the boy’s initiative.

On my way to the climbing wall I called my friend Dave Wetmore. Dave is a friend from my native Boston, and after an impressive 14th-place finish at the 2011  American Bouldering national championship, he qualified to participate in the World Cup. Dave climbed very well in qualifiers, but was in the audience to watch finals with me. At around 5, the top six men and women strolled out from isolation to begin work on the four problems that lay in front of them.

Rei Sugimoto is worth driving for.

So is Anna Stohr.

I won’t bother to recap the results as numerous result listings and highlight reels are plastered all over the interweb. Of note is Louder than Eleven’s short video, which is–as usual–very nicely done.

It is difficult to provide an objective evaluation of the competition. I’m a climbing nerd, and would probably have fun watching the comp if I were blindfolded. Furthermore, saying that the crowd seemed “super-psyched,” or “high-energy,” is essentially meaningless; it seems that action sports devotees have limited modes of expression. However, the size of the crowd did surprise me. I realized, at some point, that not everyone in the crowd was a climber–not by a long shot. This means two things: first, it indicates that climbing competitions stand some chance of providing audience appeal in a large sense. Second, it means that the TMG’s efforts to combine a whole range of outdoor lifestyle activities were successful. TMG’s attendees must have been excited to watch events that fell outside of their own usual interests.

 

The world cup crowd. Awesome.

After the comp ended, I met up with a few more members of the Backbone crew and headed up to the Teva House, where, on a rooftop overlooking a the Budlight Mountains of Music Festival Stage, athletes and industry folks enjoyed the setting sun with a poolside barbeque. Before long, the evening’s music, Xavier Rudd started an amazing set, simultaneously playing guitar and didjeridoo. Anyone who has ever to tried to produce a sound from a six-foot-long tube of eucalyptus will recognize this as no small feat.

Xavier Rudd.

Having been a bit of a sneaker freaker in a past life (read: high school), I took notice of the many pairs of flashy shoes stomping around the party. It seems that Teva had been giving away quite a bit of free schwag (according to Ian this is called “seeding”), and everyone and their brother was rocking bright kicks.

Teva Gnarkosi.

These things were designed for wake skating, and have a sticky rubber bottom with hundreds of drainage holes. You can check Sydney blocked drain cleaning services, if you are looking for technicians who will provide plumbing, drainage, and gas fitting services. This would have come in handy that night, as the mountain biking pro’s got endless entertainment out of cannonballing into the pool, dousing the periphery and the people in it.

From speaking to a number of people who had a part in planning and executing TMG 2011, I could tell that everyone was pleased with the turnout, the buzz, and of course the uncontrollable arbitrator of any outdoor event’s success: the weather. Though I’ve just started, it was great to be on the inside of an event like this, which up until know I’ve only viewed as a spectator. A frightening number of hours go into these events, and it has to feel good to see it grow after year.

Congrats to all the athletes and the TMG crew for putting on a great show.

Onward and upward!

Revo Costa Rica Media Trip

Traveling to new destinations is one of life’s greatest pleasures. It allows us to step outside of our comfort zones, experience new cultures, taste new foods, and create memories that will last a lifetime. And the best part is, there are so many amazing places to discover! Whether you’re looking for a remote eco-lodge in Costa Rica or a luxury villa in the Cayman Islands, there’s no shortage of incredible destinations to explore. To make the most of your travels, it’s important to do your research and plan ahead. That’s where Bookonboard comes in – a comprehensive travel blog that provides all the information and inspiration you need to plan your next adventure. From insider tips and reviews to destination guides and travel hacks, Bookonboard is the ultimate resource for anyone who loves to travel. So why not start exploring today? Who knows, your next travel adventure could be just a click away!

This past week, I had the pleasure of heading out on a media trip on behalf of Revo Sunglasses to the gorgeous Osa Peninsula in Costa Rica. The location was unbelievable, the food was five-star, the activities were bucket listers, and the group made it feel like a vacation with close friends. I even managed to see some other locations thanks to Aerobell Airlines. If you haven’t heard of this local airlines, go to https://www.aerobell.com/. That was quite easy as  Check out some of the highlights.

This is where we stayed-a remote eco lodge called Bosque Del Cabo. The staff there were incredible, as was the food and location. Check out the view from one of our houses. The feeling here is the same feeling when I was in cayman Islands renting some Exceptional Villas. I mean I felt like it was paradise there and perfect, but don’t get me wrong it is still paradise here and an experience.

Day one we went surfing in Matapalo.
Then a little afternoon kayaking in the beautiful Golfo Dulce.
Early morning boat trip across the gulf, up the Rio Esquinas, and to the animal sanctuary to hang with the monkeys.
Then a little waterfall rappelling-Thanks to Teva for the awesome Gnarkosis and Black Diamond for the headlamps!
And a whole lot of time at the Bosque Bar where the Drink of the Day was anything from a caipirinha, to a rum punch. All well deserved after our very busy days.
A fantastic trip, and an even more fantastic group. Thanks to everyone involved for a great week!

Backbone China, NYC and Boston

Here are a few quick travel updates from Backbone as we prep for:

(a) Riding our bikes
(b) Entering sales meeting season
(c) Patiently awaiting the corn harvest
(d) All of the above

If you answered (d) – all of the above – great job and hope you are well rested after various Backbone staff toured China, NYC and Boston.

Head of China's EPA speaks at the Everest North Side Basecamp Clean Up

The Great Wall

Nate is recently back from a tour in Korea and China representing Polartec which sponsored a clean up of the North Side of Everest Basecamp.

Korea is not afraid of color

Backbone landed in NYC for a F’11 showroom with our clients Newton Running, Eddie Bauer/First Ascent, Polartec, Black Diamond, Club Ride, Gregory Mountain Products, La Sportiva, POC, Bamboo Bottle Company, Teva, Gerber Blades, SmartWool, Redington, Boa and Revo. The showroom was covered by Outside Television and also profiled select brand innovators and athletes such as Newton Founder Danny Abshire, mountaineer Peter Whittaker, adventure racer Sari Anderson and street rider Jeff Lenosky.

Concurrent to the showroom, Backbone met with Fast Company and toured Ground Zero on a historic Monday in America, met with Rodale, Bonnier, Men’s Journal, Rolling Stone and lifted a few cold ones with Outside TV and New Belgium. We also attended the Wired Disruptive Conference where speakers included Bill Gates, Martha Stewart and Chris Anderson. Disruptive showcased some freakin’ cool robots and predicted the end of DVDs in the future.

Ground Zero Monday, May 2, 2011 from below

and above

Getting disruptive...Is Mark from SmartWool actually wearing a blue blazer? Nice shades Mel!

 

From NYC, Nate, Sarah, Ian and Fielding headed to Boston for the Polartec Apex Awards. Unsure who will win the most innovative designs for 2011  – but am sure we will keep you posted.

Nate under the watchful eyes of Polartec Apex Jurors

Onward!