1 Way to Change the World Through Social Media

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Recently, the Max Gladwell blog had a popular post titled “10 Ways to Change the World Through Social Media.” Mobile app developer 3rdWhale was listed as a solution. 1% for the Planet recently partnered with 3rdWhale for the next stage of the mobile app. 3rdWhale is the first mobile app developer to join 1%FTP, and is donating 25 cents of every $1.99 app download – much more than the required 1%! Currently available on the iPhone (more phones coming soon), 3rdWhale locates green products and businesses near you. The current database is full of 25,000 companies (including all 1%FTP members) and is continually growing.

Check it out to find a green biz near you!

3rdWhale main search screen

Posted in: Client News, Environment, Social Media

Backbone Carbondale, Backbone JH, Backbone Big Apple

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Let’s see, last week Backbone was in Beantown, Boulder, Richmond, City of Rocks and Chicago.

No trip to Chi-Town is complete without a trip to the Wrigley Bleachers

No trip to Chi-Town is complete without a trip to the Wrigley Bleachers

Friday afternoon saw a flurry of action here at the Carbondale HQ as Lance and Levi stopped by to warm up for the local time trial. Meanwhile, our team in Jackson Hole is out looking for a larger office space to accommodate growth there.

Lance spinning while Greg offers Sage advice on the Backbone stoop

Lance spinning while Greg offers Sage advice on the front steps at Backbone

This week? Ride the Rockies is in town. Greg, Mavis, Ian, Sarah, and Dax are in NYC hosting an event with Kristan Clarke’s Rendezvous Event Management agency .

Cloudveil, SmartWool, Newton Running, POC, Brunton, Gerber, and Boa will all be there!

Posted in: Backbone Adventures, Biking, Client News

Cloudveil’s Get Your T On Comp – Cold Hard Cash Prizes for Green T-Shirt Designs

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Living in a van down by the river? Going on a road trip soon and need some extra cash? Cloudveil is searching the globe for six creative men’s and women’s T-Shirt designs. Designs must involve the themes: Environmental Causes & Place…..causes being green….place being WYOMING!

-Design can be submitted by any medium (digital, ink, cardboard…you get it. Our graphic designers will take care of the details)
-Only three color ways permitted
-Designs must be submitted to nbrosnan@cloudveil.com by Sunday, May 24, 2008 at MIDNIGHT!
-Six winning designs will be chosen next Wednesday, May 27th. $300.00 will be awarded per design chosen. You can win all six!

Please email images info, designs and questions to nbrosnan@cloudveil.com

Posted in: Client News, Design, Environment \ Tagged: ,

Boa Technology Honored as a Colorado Company to Watch

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Boa Technology Inc., makers of the award-winning, patented Boa Lacing System, has been recognized by the Colorado Office of Economic Development and International Trade as a 2009 Colorado Company to Watch award winner. Boa Technology will be accepting this honor at the CCTW ball on June 25, 2009, at the Denver Center for Performing Arts.

Click here for the rest of the story.

[youtube=http://www.youtube.com/watch?v=JxZTb_2ydSU]

Posted in: Client News, Videos \ Tagged: , ,

Ironmongery

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This past January, I was at the OR Show walking media through Black Diamond’s new line for Winter ’09. One of the highlights was the new BD stainless-steel crampons – the Cyborg, Sabretooth and Serac. The advantages of stainless over chro-moly are numerous – significant weight savings, durability, no rust, less snow balling and bad-ass look. Through exhaustive research BD was able to offset the quandary of higher expense versus performance gain and in the end has a product that will be priced right while raising the competitive standard.

BD Sabretooth Pro

BD Sabretooth Pro

The Cyborg and Sabretooth particularly drew ohhs and ahhs from core ice climbers, design mag editors and business writers alike. With spring mountaineering season upon us, I was looking forward on getting out on a pair of protos until I got an email from my friend Jon about a new crampon he stumbled upon in Parker, CO. Turns out the guys who were testing his new diesel for emissions have been doing some R&D work themselves. rumor has it they may sell these designs to one of BD’s competitors… Check it out!

Burly

Burly

ABS technology

ABS technology

Secure

Secure

Posted in: Client News, Climbing, Design, Uncategorized

Boa President Mark Soderberg Scores A Double Win at Mountain States Cup Opening Weekend

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Boa Technology President Mark Soderberg barely escaped a monstrous spring snowstorm in time to arrive at the opening weekend of the annual Mountain States Cup mountain bike races in Fruita, Colorado. “It was amazing to have three feet of snow on the Front Range and be racing in sunshine and 70 degrees just four hours away,” says Soderberg.

Boa President Mark Soderberg (#511) leads the pack toward his second win of the weekend. Photo By Mike Driver

Boa President Mark Soderberg (#511) leads the pack toward his second win of the weekend. Photo By Mike Driver

It’s a good thing that Soderberg, a Category 1 mountain biker, made the trip (although his competition might not feel the same), because he came away with two wins in the 50+ age category.

In Saturday’s cross-country time trial, Soderberg edged second-place rider Hal Butler by 3.55 seconds. He covered the course in 19:33, a 10-second improvement from the previous year. Says Soderberg, “The time trial was a blast—great tight single track with a few fun rock obstacles and a finish with some roller coasters.”

In Sunday’s Big Event, the Shimano XTR Cross Country, Soderberg enjoyed a more comfortable winning margin, outpacing Butler by 2:06 – although it was not a ride in the park. Soderberg and Butler battled for most of the race.

“Racing was super fast average speed with tons of passing and close racing,” says Soderberg, who eventually pulled away. “I managed the win mostly because my two closest competitors had some mechanical issues late in the race allowing me to sneak out a win.”

In the end, Soderberg registered a time of 2:19:01 over the 27.5-mile course (described by him as “painfully long”).

Complete results can be found by clicking the links below:
Rabbit Valley Rally Time Trial (April 18, 2009)
Rabbit Valley Rally Shimano XTR Cross Country (April 19, 2009)

Posted in: Biking, Client News \ Tagged: , ,

One Tall Drink of Water

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0310_largeIn the world of PR, it doesn’t get much better than a cool celeb becoming a fan of your clients gear. The only way that gets better is if the celeb promoting your gear is all 6ft 9 good lookin’ inches of UNC’s Tyler Hansbrough.

Throughout the past few months, I have been proud to see Tyler carrying his Klean Kanteen to all the games in the NCAA tournament. This week he took home the championship, and in this interview for ACC’s Court Vision, he explains why it’s his bottle of choice.

Thanks Tyler. And if you need some more bottles for the NBA, (or a tour guide in Jackson Hole) gimme a shout.

Posted in: Client News

New Belgium Brewing Social Media Efforts

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New Belgium has been participating in social media via blogging, twitter, youtube and facebook and the engagement has been tremendous. It is clear the New Belgium community is passionate about the brand and the beer they produce. A recent facebook update garnered 74 responses within a couple of hours. Today they were featured in the Fort Collins Coloradoan and tonight will featured on News 4.

nb-bike-logo-06

“New Belgium — which has a four-person team working on the company’s Twitter page linked to its Web site — became aware of Twitter through the Carbondale-based Backbone Media, which helped guide them through the process of creating and implementing their own Twitter account.”

To read the full article – http://www.coloradoan.com

Posted in: Client News, Interesting Read \ Tagged: , , ,

Today’s Fabrics – Tomorrow’s Environment

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_ger518112March 19, 2009 – Polartec hosted a media event at The Loft and Garden in Rockefeller Center, New York City to celebrate their new collection of environmentally friendly fabrics. Fall 2009 garments from the best performance clothing brands in the world were on display to highlight the range of recycled content Polartec fabrics now available including super lightweight 100% recycled content Polartec Power Dry to super warm Polartec Classic 300 with 87% recycled content.

Andy Vecchione, President of Polartec, LLC, kicked off the evening by discussing Polartec’s long-term commitment to sustainability. Polartec first offered recycled fleece over 15 years ago and in 2009 almost 30 percent of Polartec’s total production will be recycled fabric – saving at least 38 million pounds of CO2 annually.

Andy then passed the mic to newly minted author, Aspen local and old friend, Auden Schendler. Auden, who works as the environmental director for the Aspen Ski Co, just published his first book Getting Green Done, a fascinating look from the front lines of the sustainability movement. Auden began his talk by comparing his Harris Tweed jacket to Polartec and had the crowd engaged and laughing from start to finish.

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Andy Vecchione

Andy Vecchione

Auden Schendler

Auden Schendler

Posted in: Client News, Environment