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Aspen Highlands Opening Weekend
I spent Saturday and Sunday skiing my new home mountain, Aspen Highlands. The mountain opened with 750 acres including parts of Highland Bowl and has received over 30″ in the last week (over 12″ in the last 48 hours).
On Saturday morning I ran into Meredith McKee (Aspen Skiing Co.), who was kind enough to let me tag along with her and her friends.
those are our tracks! (photo courtesy Daniel Bayer/Aspen Skiing Co.)
this was our view at the top (12,392 ft.)
Although visibility was poor due to the storm, Sunday brought lighter and fluffier snow.
thankfully I had my POC Iris goggles with photochromatic lenses to keep me on top of the variable light conditions
... and Kastle MX 108's to keep me on top of the snow!
Cale Hutchins (Black Tie Ski Rentals) in the zone
Pat Sewell slashes (photo courtesy Matt Power/Aspen Skiing Co.)
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Ask and You Shall Receive
Last week Hillary posted a snow day Dr.’s note campaign and in her own clairvoyant way WHAM we got a full on snow day.
Jabba the Snowman
Yes, the snow is timely as Aspen Highlands and Buttermilk open this weekend. Yes, Backbone crew will be part of the Powder Posse tracking up, er, checking stability in Highlands Bowl. And yes, the Wednesday Morning Dawn Patrol celebrated their 18th year, wearing their Down Patrols – considered by all the warmest, best skiing puffy around – this morning in cold pow at -4 below.
Get your game on get out there!
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Now That’s a Call To Action
We media folks use the term “call to action” in ad campaigns, social media initiatives, and application development. It references the point when the connection that a consumer has with a brand hopefully turns into a measurable action, like a purchase or a donation, or a posting on their Facebook wall.
Well this has nothing to do with that, but it is one of the most creative holiday decorations that I have ever seen, and definitely begs for a call to action! This prank led to this guy having to take the dummie down after 2 days because the cops told him it would cause traffic accidents, a handful of people drove their cars right into his lawn to help and started screaming.
