Print Mag Meet iMag
The other day I asked someone why it wasn’t snowing… and they said “don’t you have an iPhone app that makes that happen?” Touche I said, Touche.
For someone who enjoys the subtle and relaxing pleasure of reading the old school way, page by page in a print mag or sorting through the sunday New York Times without having to click anything or upgrade anything or slide or press or enlarge or copy or paste or zoom, it looks like I may need to get used to the new rules because those days are over.
Check out the debut of Sports Illustrated’s iMagazine. Will be sold in 2011 with 3D glasses.
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Gobble, gobble….tweet, tweet…Old Town Canoes & Kayaks!
With the Thanksgiving holiday on the horizon and out of office replies coming in droves we decided to test the power of the social web with Old Town Canoes and Kayaks. And yes, before you ask – we do consider this work. Serious work…
Old Town, who launched its Facebook page this summer and its Twitter account last month, has been steadily building a presence on the social web and the time seemed right to test the level of consumer engagement. But how?
Here’s how it went down…simply enough…
Yesterday, Old Town held a one day promotion on Facebook and Twitter. The first person to walk (or run) into Johnson Outdoors retail stores in Racine, WI and Old Town, ME and say the word TURKEY would win an Old Town Vapor kayak of their choice.
End result, it took less than an hour for a winner in each location, Old Town got a feel for the pulse of their consumers and there are two very happy boat owners out there.
Happy Thanksgiving all!
Thanksgiving Stuff(ing)
With Thanksgiving here and the Backbone crew going to visit family, bike, ski and head to Camp Woodward, I wanted to post some “stuff”.
First, wanted to give thanks to all the great brands we work with. Seriously, it is fun, humbling and inspiring to be affiliated with such great people. Busy lately, Nate is flying back from Paris and a Polartec launch today. I have been at various Sales Meetings this month and head out for more on Monday.
Ian Anderson go carting in Newport Beach
Just this morning is a great example of the madness. Brad (name changed to protect the not so innocent) emailed asking for bottles of the world’s greatest hot sauce. For those unfamiliar, this hot sauce is unbranded, unlabeled and locally made here in Carbondale. Google Tortilleria La Roca in Carbondale and get the map. Brad offered to break trail and give us first tracks in Little Cottonwood if we deliver the goods. Roch (name also changed) emailed asking for Honey Stinger Chews – to keep his ski testers juiced at Snowbird Tuesday.
Lastly, this curmudgeonly dude from Washington, we’ll call him Roger sent this.
Like I said fun, humbling and inspiring.
Because Facebook Said So
Michael Hodgson from Snews on the omnipotence of Facebook and how you can’t do anything these days without asking it first.
For more than 11 years, my wife and I have shared a home, a bedroom and countless happy moments traveling around the world together. My daughter, who was at our wedding, knows us as married. We were married by a minister, so we presume God knows we’re husband and wife. The state of California has even issued us a marriage license. And goodness knows, my wife’s parents think we’re married too. But despite the overwhelming evidence that I am, in fact, a happily married man, I just learned no one is married until Facebook says so.
It did come as somewhat of a surprise, I must tell you. There I was, updating my Facebook profile, and for relationship status, naturally, I selected “married.” I dutifully typed in my wife’s name, “Therese Iknoian” and hit “Save,” whereupon Facebook alerted me that it would have to consult my wife to confirm she actually wanted to acknowledge me as her spouse — never mind she was right by the computer when I did it. Continue Reading →