Meet Fielding

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Fielding Miller, the man with two last names and newest member of the Carbondale office, comes to Backbone after some time at Freeskier in Boulder where they probably made him do stuff like eat dog food and drink beers out of his shoe. Fortunately, here at Backbone we eat fresh baked scones and sip beer from a keg of New Belgium. He was, however, subjected to this Freeskier-style interview during his first week on the job.

Talking about taking park tricks to the backcountry is so 2003. How will you take your park swagger to the office?
I like to be as well-rounded as possible, so I plan on soaking up lots of mountaineering knowledge from my colleagues and hopefully I can contribute on the freeskiing/surf/skate side of things. That being said, don’t expect to see me on tele gear.

Dude, it’s all about the progression. Where do you see the sport of skiing going?
The danger level has been pushed to unbelievable levels but style has always been most important to me. I get more excited over a stomped AK line or a perfect grab or shifty than an out of control dub cork or ski BASE jump.

One Backbone employee gets chosen to be the January 2010 Gear Girl. Who would you pick and why?
Mavis, because I think she has unique style.

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(Mavis’ unique style)

Account Manager Setup: As you have probably gathered, Backbone doesn’t have any tall tee manufacturers as clients. What gear will you be rocking this season?
Whatever I get for free in XL! (take note, fellow employees)

As seen in countless urban rail film segments, night shooting is where it’s at. How do you feel about pulling dusk patrol shooting off pitch emails on a regular basis?
I pulled some dusk patrol hours in the office last evening, so I’m cool with working hard as long as I believe in what I’m doing.

Lastly, who would win in a fight: Matt Harvey or Penn Newhard?
Matt Harvey is a man of many talents. I’m always impressed with whatever new activity he has successfully immersed himself in (it’s rally car racing at the moment), but I don’t think fighting is one of them… Penn has an undeniable size advantage, so I’d put my money on him.

Welcome Fielding, we are psyched to have you!

Coverage Gone Bad

As all PR professionals know, in the final weeks, days and moments of magazine closing or TV spot shooting, sometimes coverage is lost due to unmanageable circumstances. Colors don’t match in a photo, sizes don’t fit models perfectly, or segment times get cut. One never knows, but all I can say is that I am really glad none of my clients were supposed to show up on this Today Show segment, becuase how do you tell your client their product wasn’t shown to over 2 million people because drunk Ewoks went crazy during the live taping.