This is a really nice short film from R+I Creative that documents how creativity driven by the ‘taste makers’ is contagious. From music to entertainment to advertising, influencers are creating awareness and driving reactions.
The film is a Polaroid snapshot of New York influential creatives who are shaping today’s pop culture. It’s a bit long, but well worth a watch with your Monday morning coffee!
INFLUENCERS FULL VERSION from R+I creative on Vimeo.
Fall season is here and it is go time to make it happen for Winter 2010 and Spring 2011.
Sari Anderson flying the Stinger flag at 24 Hours of Moab
Looking at the recent travel log (for work and fun) from Backbone it is something like this:
Expo East in Boston, 4 Pass Loop, Ventura, Seattle X2, NYC X2, OIA in Asheville, the Gunks, Santa Barbara, Cabela’s in Grand Junction, Jackson crew visits Carbondale, Kauai (okay that was a honeymoon), Alterian SM conference in Chicago, 24 Hours of Moab (2 podiums!), Telluride (Via ferrata!), Interbike in Vegas, Boulder, Indian Creek, Squamish, IFTD in Denver, Steamboat, Bellingham, Breckenrdige, Folly Beach, Bainbridge Island, OBX, DC, Fruita, Crested Butte and SLC.
Mel from New Belgium via feratta Telluride style!
Backbone has recently been fortunate to add new clients for media planning, PR and increased social media services as well as staff in our Jackson and Carbondale offices.
How does this happen? Well, best we can tell, it boils down to commitment. Commitment to lifestyle and brands we believe in. You can’t fake authenticity and as the media world changes the approach we take to work is similar to that of climbing, biking or skiing. It is an ongoing apprenticeship, where you can continue to learn, evolve, explore and share experiences with colleagues everyday.With challenge comes opportunity.
See ya out there!
When you get an email titled ‘Not bad for a Joker like me’ you open it before the others. Sure, it may not be the most pressing email in your inbox but certainly there is promise for some amusement.
Extreme Skiing, Ice Cream, Workspace and Dogfood - which would you choose?
In this case, the email was from Dan Abrams, one of the co-founders of Flylow along with Greg Steen with an attached PDF of the cover of Inc. Magazine and an article featuring their entrepreneurial rise.
Cover of Inc. is a wow moment for a brand that is best known among core mountain town folks. Flylow’s product is king. Their pants durability legendary and their work gloves – well that’s another story.
Check ou tthe Flylow blog – The WinterLife.com or go to their site. Congrats Dan and Greg. Now back to work.
This is somewhat of a PSA, posted following an email from friend, rep extraordinaire and all-around good guy Ian Reid.
We all know people in Boulder. We all know about the Boulder fire. We all know how the outdoor industry is built upon strong realtionships.
Just today people are being allowed back into Four mile Canyon – so as the newsflash urgency of the fire begins to fade – the reconstruction of lives of those impacted is just beginning.
Please, take some time and donate whatever you can to support those who have lost valuables in the recent fires. Thanks!
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We have secured a non-profit partner in the United Way. The United Way is on the ground and also has the manpower to assist us in getting relief to those in true need. Be assured that all product will go to that relief. What are greatly needed are socks, shoes, toiletries, fleece blankets, jackets, insulation, etc.
The United Way has just secured a warehouse in South Boulder. The address for Shipping is below.
Please label donations to Fourmile Canyon Relief Donations..
If your company would like a receipt of goods donated, you can send a request to Barbara Pingery at the local United Way. Please include the types of items and value in your request.
Fourmile Canyon Victims Relief
767 East South Boulder Road
Louisville, CO 80027
The United Way can facilitate a 501c3 certificate for your efforts, if needed. You must send an email to
Barbera Pingery at
bpingrey@unitedwayfoothills.org
Boulder is a hub in the United States for outdoor activity and we who work and live here in the industry consider the residents and families affected as extended family. All you can do is greatly appreciated.