Polartec is in the midst of a major re-branding. This short video is a nice brand visualization to kick off the new ‘Made Possible’ campaign.
In other words, it’s a sweet mashup of some sick skiing, climbing, biking and kayak porn. Check it out.
You Seriously Need to Go On A Diet
A Consumption Diet that is. Check out these 10 ways you can cut your consumption, and your impact, courtesy of Reusit.com, previously ReusableBags.com
Also, check out The Smallest Compact ReusableBag Set in the World!
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Cloudveil Ambassador Craig DeMartino-Denver Post Video
Cloudveil Mountain Ambassador Craig DeMartino’s video from the Denver Post. Check out the full article HERE.
Craig’s Ambassador Bio-I’ve been a climber most of my life, but in 2002 while climbing with a friend in Rocky Mountain National Park, I was dropped 100 feet due to a miscommunication. The fall resulted in the loss of my right leg, a fused back and numerous other life long injuries. After about two years of rehab, I was back to climbing at about the same levels of pre-accident, and in 2005 became the first amputee to climb El Capitan in under 24 hours. I love to ski and mountain bike with my family when I’m not scaling rocks.
CLICK HERE to watch the video on DenverPost.com
Check out all of the members of Cloudveil’s Outdoor Ambassador Team here.
RE:Session- TGR’s New Trailer
Better than a cup of coffee.
Check out the trailer HERE- http://www.tetongravity.com/videos/Re-Session-Trailer-722717.htm
The award winning producers at Teton Gravity Research (TGR) present their newest 16mm and HD film, Re: Session. This project takes viewers beyond the traditional ski and snowboard movie into a revolutionary realm of action sports entertainment. Shot on both film and RED ONE high definition camera technology, Re: Session documents the true wealth of the mountain experience. Follow the crew as they score in one of Alagna, Italy’s deepest seasons on record. Check out forbidden powder in Poland, massive wedges in Colorado, new gap jumps in Utah, and seven weeks of epic riding conditions in Alaska. Re: Session brings the most talented athletes in the sport together into one must-see film. The all-star roster includes TGR regulars Sage Cattabriga-Alosa, Seth Morrison, Jeremy Jones, Kye Petersen, Ian McIntosh, Dana Flahr, Dylan Hood, Erik Roner, Wiley Miller, and Dash Longe rounded out with the fresh faces of Tanner Hall, Sammy Carlson and Callum Pettit.
Shot on location in: Jackson Hole WY, Alagna Italy, Last Frontier Heli-Skiing, Poland, Slovakia, Haines AK, North Cascade Heli-Skiing, Colorado, Stevens Pass WA, Utah, Montana, and Pemberton B.C.
PitchEngine and the Social Media release
Our friend Jason Kintzler, Senior Communications Manager for Brunton + Gerber, on running his brainchild, (and one of our favorite PR tools) PitchEngine and the power of the social media release.
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Frank the Tank Vs. Wild
There’s really no question about it, I would much rather see Will Ferrell beat up Bear Grylls, instead of try to survive with him. However, coming in a close second to that would be watching Will curse his snowshoes, hang out of a helicopter, and snuggle up with Bear around the campfire. Maybe they streaked the quad after this was shot, or maybe they went to Home Depot or Bed Bath and Beyond.. if they had enough time. Maybe crashed a few weddings or ate spaghetti with syrup and M&M’s…Who knows, really.
Also, tagging this clip on the blog was a little confusing, I went back and forth between which was more suitable, “Musings” or “Holy Sh^t!”… I went with the latter.
[youtube=http://www.youtube.com/watch?v=07DWBfCensw&hl=en&fs=1&]
Take Your Frustrations Out on Your Hydrapak Reservoir…Not Your Co-Worker
The crew at Hydrapak is at it again. Non-stop “Enhanced Interrogation” product testing on the Reversible II reservoir. Take a quick gander at the life and times of the Hydrapak test team. Enter the Octagon!
[youtube=http://www.youtube.com/watch?v=tzpX2GYyRDA]
TAPPED- The Trailer
By the 2030 the United Nations estimates two-thirds of the world will lack access to clean drinking water. Tapped, the newest project from Atlas Films, and in association with the Clinton Global Initiative, will illustrate the impact of the global water crisis on America and what we can do as individuals to enact change sooner rather than later. Tapped examines the role of the bottled water industry and its’ effects on our health, climate change, pollution, and our reliance on oil.
It will change the way you look at water. The film will premier at Sundance 2009.
Of all the plastic alternatives, Atlas films chose Klean Kanteen to outfit their crew while filming. Quite a compliment.
[youtube=http://www.youtube.com/watch?v=72MCumz5lq4&hl=en&fs=1]
Your Friday Climbing Fix with Cloudveil Athlete Luke Kretschmar
[youtube=http://www.youtube.com/watch?v=HnRbqksJvOI]
Only 196 Days
Yes, we now it is spring, but here in the Rockies we are still harvesting spring corn snow and with a bit of luck nailing creamy powder up high. All this is great especially if you want to sneak in a mountain bike ride in the afternoon.
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That said, we are throwing this video of new BD Ski athlete Callum Pettit out there – because, well, it’s inspiring and it’s only about 196 days until ski season starts up again.
That is if you aren’t still skiing right now.