Changes at Backbone

Yesterday we announced I am joining Nate and Penn as a Partner at Backbone. This is rewarding for me in many ways as I have been with the agency since 2005 and plan to be here for many years to come, I love Carbondale and hope to never leave.  When I started at Backbone there were very few of us offering a one dimensional service, today there are 23 of us servicing clients on many fronts.  I commonly marvel at what goes on in a typical day at Backbone from client presentations, NYC show rooms, client entertainment on the slopes, to optimizing our latest digital campaign.   I started in the outdoor industry in 1993, wow, is that now almost 20 years and look forward to seeing friends at Outdoor Retailer this week.

Greg enjoying the powder in the Chugach

What makes me most excited is the team here at Backbone and the awesome clients we represent.  Our team just got stronger this week, with the addition of Elinor Fish. Elinor is the former managing editor at Trail Runner who we’ve worked with for years. She’s a talented writer, a bad-ass runner and an all around nice person (aren’t all Canadians?). She also has serious PR chops – prior to Trail Runner she worked in tourism PR for Alberta and Banff. It’s a real coup for Backbone to have her on board.