Having just completed the bi-annual Backbone Charge (because we do not retreat) staff outing, here is a quick look at some recent projects we’ve completed—from product launches, to trend stories, to native advertising.
Bonfire at the annual Charge at the Harry Gates Hut (photo compliments the talented Erik Wardell)
ABOM
At 12:01 a.m. on Sunday, September 7, we dropped the F-bomb. For the past several months we’ve been working with Abominable Labs on the launch of their game-changing goggles, which feature a lens that heats up to immediately eliminate fog, much like your car’s rear window defroster. It’s a product that is really innovative, but also makes you think, “why didn’t I think of that.” We’ve been working for weeks to coordinate the announcement of the product with the launch of their kickstarter page and it was fun to see the stories roll in from the Oregonian (Abom is based in Lake Oswego) OutsideOnline, GearJunkie and Gizmodo in the first 24 hours. This is a brand that’s poised to shake up the goggle market.
HOKA ONE ONE
On the heels of the Outdoor Retailer show and recent awards in Runner’s World, Competitor and Trail Runner, to name a few, HOKA is hitting it’s stride. Here’s a quick look at Deckers CEO Angel Martinez on Mad Money talking about HOKA along with other Deckers brands. Key take-aways: connect, create experiences and build relationships with consumers, omnichannel sales and “web-rooming.”
Black Diamond
Following up on BD’s popular Mountain Project mobile app is a native campaign with Outside. “If it ain’t broke, break it” takes consumers into Black Diamond’s QA/QC lab and provides a peak into the product testing that serves brand’s mantra: Use Design Engineer Build Repeat.
See you out there!