Fall represents a lot of things around the Backbone offices.
It means grabbing those Hot Europe Travel Deals for sales meetings with clients, budgeting and planning for the coming year, and of course the Q4 push as we head to the holidays!
This fall we’ve hit the great states of California, Utah, New York, Minnesota, Tennessee, Michigan, Oregon, Wyoming, Pennsylvania. We’ve run half marathons (for work), attended more than a dozen sales meetings, been a part of many, many client strategy sessions, promoted and attended film premiers. Oh, and there were two engagements, one wedding and a Backbone baby born!
DC for the Shut Down
The first of the three main events this autumn was joining a delegation that traveled to DC to lobby on behalf of Protect Our Winters (POW). The group was a mix of athletes, advocates, Olympians and business owners. With the help of the National Defense Resource Council (NRDC), the POW delegation was slated to meet at the White House, the EPA and the Senate. It all came to screeching halt as our arrival preceded the government shutdown by a few hours.
A rare sighting of Penn (back row, 2nd from left) and a lot of other ski bums wearing a suits and ties
Despite the gridlock, POW met with a dozen senators and their staff to push for climate awareness, legislation and action. Thanks to all attending including POW ED, Chris Steinkamp, Aspen Skiing Company’s Auden Schendler, Olympic snowboarder Gretchen Bleiler, Burton CEO Donna Carpenter, athletes Conrad Anker, Forrest Shearer, Meg Olenick, Jack Johnson, Angel Collinson, Danny Davis, Callan Sifsof, Chris Davenport, SIA’s David Ingemie, Ryan Gellert from Black Diamond, Matt O’Laughlin from K2, Tyler LaMotte from Patagonia and Burton’s Bryan Knox.
NYC Showroom
Backbone’s bi-annual showroom in New York showcase our clients best-in-class products to a broad audience of writers, editors, freelancers, producers, stylists and bloggers. This fall was no exception with the added highlight of guests such as 5-time Everest summiter Melissa Arnot, Jimmy Chin, biomechanical expert Dr. Michael Decker, Chris Davenport and author of Deep, Porter Fox.
Dav and Jimmy Chin in NYC
Backbone takes AIM on Boulder
The third stop on our fall tour was Boulder, Colorado,where Backbone presented to Active Interest Media staff from SNEWS, the OR and SIA Dailies, Climbing, Backpacker, SKI, Skiing and Yoga Journal.
The AIM trip underscores how important core titles are to our brands and it was great to preview future product and discuss partnership opportunities. Now, as the snow starts to fill in the resorts we’ll see you up on the hill!