New Belgium Brewing’s Tour de Fat advertising and social media campaign is causing quite a stir. It’s no wonder, considering the campaign revolves around beer, folly, and best of all, a life-sized diorama.
For more information on all the pieces and how they come together, read this article from the Marketing Daily http://bit.ly/92gAjF. Also, if you can’t make it to the brewery to experience the Tour de Fat diorama in person, be sure to head to Facebook and “bike yourself” using the interactive application. Simply click to http://bit.ly/aQ7Dg6.
Enjoy the summer! And remember life’s always better with a cold beer.
