Fall is our slow time. Time to relax.
Unless you think about it.
Ali Carr Troxell examining new Spring 2012 Big Agnes tents @ Outside HQ
Outside Publisher Larry Burke and Sam Moulton check out a 'still secret' BD Powder ski for 2012
Fall planning gets cranked up and a quick look at our Google Calendar tells a different story. In the last month~ish, Backbone has been in Boulder multiple times, Portland, Ventura, Austria, NYC, Santa Fe, Fort Collins, Moab, Phoenix, Pierre (that’d be South Dakota), Vegas and Jackson Hole.
Mavis sent this shot from Austria where she was schralping with Team NH - aka Kastle athletes Colby James West and Chris Davenport
More travel on the horizon with Boulder, Santa Fe, LA, Seattle, Banff, Steamboat and the Canary Islands (legit work trip FYI) are all loaded on our collective itineraries.
Cool to see this descending from Castleton Tower outside Moab
Why the acceleration? Predominantly it comes from growth in our digital and media divisions as well as continued integration with PR. As the landscape changes we are seeing more expansion of services with existing clients and new business in social media strategy, app development, curation and media planning.
Teva on ice in NYC showroom along with Backbone clients Black Diamond, Eddie Bauer/First Ascent and Revo
It’s interesting because while many were quick to call for the death of print, the decentralization of media has acted as a correction of sorts opening marketers eyes to the various tools at their disposal. Good real time data and thought has focused on brands better defining their goals, accessing information and utilizing the various mediums to best suit their needs. Some see online as a more DTC tool and less as a brand builder – preferring print or TV for the greater brand reach. Others see gain in community based and engaged communication. Either way it’s an interesting time to be in involved and rolling up our sleeves and getting our hands dirty.
See you out there.