With 15 different adventure and outdoor lifestyle brands, 18 mountain people Backbone employees, over 80 NYC media and a California brewery, Backbone Media took the outdoors to the big city last week in NYC.
Backbone travels east to host our bi-annual showroom every spring and fall to stay connected with the fast-paced and ever-changing media landscape in NYC .
For a city often referred to as the “concrete jungle,” NYC is home to a surprisingly large number of active lifestyle and outdoor publishing houses; Outside TV, Men’s Journal, Men’s Health, Gear Patrol, Fitness, Shape, Self, Women’s Health, just to name a few.
The showroom showcased current and new for spring 2015 products from Eddie Bauer, YETI coolers, Chaco, Stio, Polartec, Gregory, Thule, Gerber Gear, Maven, HOKA One One, REVO, Opedix, Pat’s Backcountry Beverages, Poron XRD and non-profit First Descents. We were also thrilled to have our friends from Firestone Walker there to do a beer tasting during happy hour.
A few of our favorite images from the event are highlighted below. Thank you NYC for having us, and we are already planning our return in April so be on the lookout for details!
