Beijing Olympics VS. Outdoor Retailer


I don’t know how fencing works, I have no idea why on earth there is synchronized diving and the fact that rhythmic gymnastics (Will Ferrell dancing with a ribbon in Old School) is still a part of the games completely baffles me. As a youngster in Kansas, I so looked forward to the Olympics, especially the opening ceremonies, which we would always watch as a family.

This summer, I cast them off as a waste of time and during the first week of the games, attended Outdoor Retailer instead. A similar concept of international sports discussions, new technology and clever advertising, but on a much smaller scale. It occurred to me the other night after a long day at OR, while having been sucked in to the men’s swimming finals that the two events are, in fact, quite similar. Continue Reading →