Notes from the Field

There is commentary in the media that points to an acceleration of business and life in general.

Crowd-sourced sharing of content and ideas manifested in socially driven community based applications…oh, goodness, is that comprehensible, let alone true?

While there is plenty of evidence that points to this general ‘hastening’ of business; we find that a blend of staying focused on fundamental blocking and tackling, and maintaining personal relationships is equally important as a counterbalance to these new school dynamics. This strategy has helped us recently launch the Bamboo Bottle Company, which has already seen online traction on Gizmodo, Uncrate, and tweeted about by Biz Stone.

MP tests Quadrants and Drifts in Iceland

MP testing Quadrants and Drifts in Iceland

Another new client, Contour was just named to the Inc. 500, a list of the fastest growing business’ in the country. Black Diamond skis and boots have won over 13 top-tier awards from Powder, Skiing and Backcountry magazines. Gerber’s launch of the Bear Grylls knives collection has spiked web traffic with a mix of online and traditional placements. Media is moving rapidly, and so is Backbone – with Mike McCormack running the Breck Epic mountain bike stage race last week and moving to Carbondale over the weekend, Dax re-locating to Folly Beach, South Carolina,and Nick Brosnan joining our Jackson Hole office.

Welcome Flylow!

Flylow and Backbone start  a new social media partnership today – which is the result of just too many good conversations while sharing turns on most excellent powder days to not happen. Backbone also will be pushing out Chris Davenport and Jim Surette’s excellent film Australis in the coming months.

Chris, Andrea and Stian on a first descent in Antarctica

Media is not shrinking. It is exploding. And even better, it is doing so in a decentralized manner, where ideas and energy trump entrenched formulas. Open your eyes, take a deep breath and head on out there. Chances are you’ll have some fun along the way.

New Belgium on Mashable.com

In the world of social media, Mashable is king. Our entire office (and the rest of the social media world) consumes Mashable.com content on a daily basis. So, you can imagine our excitement when an article on New Belgium Brewing and their social media efforts was posted today. The article talks about how NBB is the only craft beer with over 100K Facebook fans and mentions the recent “Bike Yourself” and “Beer Ranger” applications. We’ve worked with NBB on its social media engagement strategy for two years now, developing and launching these applications and several other social media initiatives. It’s awesome to see NBB recognized alongside behemoths like Budweiser and MillerCoors. Check out the article here.

Powderwhore Presents 2010 Telemark Flick: TeleVision

Names that were left on the cutting room floor: Telekinesis, Telecommunication, Telegraphs.

Telemark puns aside, it’s trailer season, which combined with the growing amount of ski talk around the office is causing some of us to eagerly anticipate winter a bit too early. For their 2010 film, the Powderwhores traveled to Haines, the Revelations, and the Chugach in AK, along with some classic Wasatch locations.

This year’s film features Backbone friend and newly appointed ESPN freeskiing editor Megan Michelson in what the Powderwhore boys are calling the best female ski segment they’ve shot to date, along with Roaring Fork Valley local rippers Jake Sakson, Will Cardamone, and Nick Devore.

Without further ado, we present to you this tele-stoke teaser: