Everyone is talking about it.

How does one make an awesome bowl of multi-media soup? That is the question and  yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps.

Skip work for a Powder Day? Send flowers...

The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain town attitude and some humor.

That is what Cloudveil has done with help from Boulder based, TDA their creative agency. Is it good? Well the NY Times thinks so.

Strangely, I have yet to receive a single mug like this in over 12 years

The concept is that Cloudveil consumers “abuse etiquette in pursuit of recreation,” as explained by Jonathan Schoenberg from TDA.

What’s next? Look for additional upcoming viral plays that focus on mountain culture.