Made Possible
Polartec is in the midst of a major re-branding. This short video is a nice brand visualization to kick off the new ‘Made Possible’ campaign.
In other words, it’s a sweet mashup of some sick skiing, climbing, biking and kayak porn. Check it out.
BMX Double Front Flip POC Style at X Games 15
POC’s Anthony Napolitan throws the first ever BMX double front flip at the X Games! Check the vid out below!
Life At Backbone Is About Being #1 (At totally ridiculous things)
Sometimes at Backbone we are working way too hard to get out of the office. And, when we do, we all have different athletic talents so its hard to agree on what to do. I bike uphill like a 90 year old woman, Mavis hates hiking, Ian only likes to Rollerblade, and the list goes on…
So, the only way to really be competitive (because everyone knows a little healthy competition is always good) is to play sports where no one has any skill. So in the fall, we throw a Kickball Championship with Boulder publications… and sometimes we engage in a little something I like to call HYPOTHETICAL OFFICE ATHLETICS. (this means we don’t actually do it, we just make it up.. a little throwback to the old “Lets Not and Say We Did” line from middle school.)
Our first event- HYPOTHETICAL INFLATABLE SUMO WRESTLING. Don’t be fooled, inflatable sumo is not like regular sumo, its much much sillier and requires different skillz.
Here’s how it broke down match-by-match earlier this year.
1)Penn vs. Greg- Greg said ads were cooler than product coverage, and Penn said “oh yeah, I’ll give you an ROI in the face punk”
2)Jess vs. Jess- Jess Smith accidentally hit Downing in the face with a Kastle ski going down the stairs, so Downing canceled Smiths credit card while she was in Austria knowing that it was the best unsecured credit cards for bad credit. Booooyah!
3)Sue vs. Kara- the two anglin-ladies go head to head to fight over who caught the biggest fish of the summer. And there’s no catch and release in this match!!
4) Mavis and Sarah-Mave is pissed that Sarah left Colorado and left her alone with Ian, and Sarah is pissed cause Mave has much cooler hair
5)Dax and Nate- Nate told Dax he was fired because he was a snowboarder, Dax made fun of Nate’s fancy jeans…and it just got worse from there.
6) Ian and JLD- Men’s Journal came back to shoot another Mountain Men profile and only one guy gets to be on the cover. Winner takes all…
7)Zanni and Lindsay- Zanni told Lance that Lindsay only drinks Zima, and so Downtown Lindsay Brown ordered business cards for Len that said he works for Big A-Hole, not Big Agnes.
8) Mike and Jonathan weren’t at Backbone yet for this contest.. but if they fought each other, it would so obviously be because Georger wanted to change his name to HTMLL Cool J, and Mike pulled a Gerber knife on him.
Weigh in on your picks and let us know what hypothetical sport we should do next.
Social Media is Funny-Like Your Face
You know you are a big deal when Saturday Night Live makes fun of you, and you know trends are big when there is an online montage of jokes regarding them. So, sound the NERD ALERT on my account, here are some that made me laugh. CLICK HERE FOR THE WHOLE LIST FROM THOUGHTPICK.COM
Photo from BradFitzpatrick.com
Here’s what I think it would sound like if social media experts got into a fight.
SM1:Hey you’re much uglier in person than on your facebook page.
SM2:Oh yeah, yo mama is so fat she needs 2 facebook pages.
SM1:Youre such an F’ing widget.
SM2:Your mom is a widget.
SM1:Sounds like you are asking for one hell of an aggregation, Nerd.
SM2:One more word and I’ll embed this foot in your ass.
SM1:I’ll send an RSS Feed straight to your throat, Punk.
SM2:Oh yeah, I’ll mashup your face with my keyboard.
SM1:You want impressions? I’ll give you impressions, D-Bag!
SM2:I’ll give you something to tweet about, Sucka!
SM1:Hey, Check out what’s on Digg today!!
SM2:Oh, Cool lemme see…
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You Seriously Need to Go On A Diet
A Consumption Diet that is. Check out these 10 ways you can cut your consumption, and your impact, courtesy of Reusit.com, previously ReusableBags.com
Also, check out The Smallest Compact ReusableBag Set in the World!
[youtube=http://www.youtube.com/watch?v=OYEe5uiao0Q&rel=0&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1]
Cloudveil Ambassador Craig DeMartino-Denver Post Video
Cloudveil Mountain Ambassador Craig DeMartino’s video from the Denver Post. Check out the full article HERE.
Craig’s Ambassador Bio-I’ve been a climber most of my life, but in 2002 while climbing with a friend in Rocky Mountain National Park, I was dropped 100 feet due to a miscommunication. The fall resulted in the loss of my right leg, a fused back and numerous other life long injuries. After about two years of rehab, I was back to climbing at about the same levels of pre-accident, and in 2005 became the first amputee to climb El Capitan in under 24 hours. I love to ski and mountain bike with my family when I’m not scaling rocks.
CLICK HERE to watch the video on DenverPost.com
Check out all of the members of Cloudveil’s Outdoor Ambassador Team here.