The Social behind the Media

Sitting down for our Monday morning huddle it quickly became apparent that there is a ton of authentic “social” behind our media. Before diving into best practices and this months emerging trends in SM, we shared a shakedown of the weekend’s activities.

Bday girl Lori Spence and Kaya the Wonder dog play in the powder

Bday girl Lori Spence and Kaya the Wonder dog play in the powder

JLD, Mavis, Greg, Kara, Jess and Penn all skied deep pow in Highlands Bowl Saturday. JLD and Penn skied again Sunday, while the others opted for cycling. Meanwhile Jess D and Dax hit Winter Park and Teton Pass respectively. Nate got knackered fly fishing (a rarity) and Sue had a successful turkey shoot. Angus was coaching and competing in climbing comps and Lindsay juggled track meets and coaching the next generation of soccer stars.

Sue and her friend Tom

Sue and her friend Tom

What about Sarah? She is sunning in Barbados.

As for the meeting this morning? Good progress lots to do and a few good links on how to use and NOT use twitter.

Boa President Mark Soderberg Scores A Double Win at Mountain States Cup Opening Weekend

Boa Technology President Mark Soderberg barely escaped a monstrous spring snowstorm in time to arrive at the opening weekend of the annual Mountain States Cup mountain bike races in Fruita, Colorado. “It was amazing to have three feet of snow on the Front Range and be racing in sunshine and 70 degrees just four hours away,” says Soderberg.

Boa President Mark Soderberg (#511) leads the pack toward his second win of the weekend. Photo By Mike Driver

Boa President Mark Soderberg (#511) leads the pack toward his second win of the weekend. Photo By Mike Driver

It’s a good thing that Soderberg, a Category 1 mountain biker, made the trip (although his competition might not feel the same), because he came away with two wins in the 50+ age category.

In Saturday’s cross-country time trial, Soderberg edged second-place rider Hal Butler by 3.55 seconds. He covered the course in 19:33, a 10-second improvement from the previous year. Says Soderberg, “The time trial was a blast—great tight single track with a few fun rock obstacles and a finish with some roller coasters.”

In Sunday’s Big Event, the Shimano XTR Cross Country, Soderberg enjoyed a more comfortable winning margin, outpacing Butler by 2:06 – although it was not a ride in the park. Soderberg and Butler battled for most of the race.

“Racing was super fast average speed with tons of passing and close racing,” says Soderberg, who eventually pulled away. “I managed the win mostly because my two closest competitors had some mechanical issues late in the race allowing me to sneak out a win.”

In the end, Soderberg registered a time of 2:19:01 over the 27.5-mile course (described by him as “painfully long”).

Complete results can be found by clicking the links below:
Rabbit Valley Rally Time Trial (April 18, 2009)
Rabbit Valley Rally Shimano XTR Cross Country (April 19, 2009)

5Point Film Festival Trailer goes Live

The 5Point Film Festival returns to Carbondale May 7-10, and we here at Backbone are looking forward to a weekend filled with “Inspiring Adventure” films and panel discussions. The trailer for the film is hot of the presses – thanks to 5Point sponsor RA Beattie. Hope you’ll come join us!

[youtube=http://www.youtube.com/watch?v=YZ1cA6i_zjc]