New Belgium Brewing Social Media Efforts

New Belgium has been participating in social media via blogging, twitter, youtube and facebook and the engagement has been tremendous. It is clear the New Belgium community is passionate about the brand and the beer they produce. A recent facebook update garnered 74 responses within a couple of hours. Today they were featured in the Fort Collins Coloradoan and tonight will featured on News 4.

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“New Belgium — which has a four-person team working on the company’s Twitter page linked to its Web site — became aware of Twitter through the Carbondale-based Backbone Media, which helped guide them through the process of creating and implementing their own Twitter account.”

To read the full article – http://www.coloradoan.com

Today’s Fabrics – Tomorrow’s Environment

_ger518112March 19, 2009 – Polartec hosted a media event at The Loft and Garden in Rockefeller Center, New York City to celebrate their new collection of environmentally friendly fabrics. Fall 2009 garments from the best performance clothing brands in the world were on display to highlight the range of recycled content Polartec fabrics now available including super lightweight 100% recycled content Polartec Power Dry to super warm Polartec Classic 300 with 87% recycled content.

Andy Vecchione, President of Polartec, LLC, kicked off the evening by discussing Polartec’s long-term commitment to sustainability. Polartec first offered recycled fleece over 15 years ago and in 2009 almost 30 percent of Polartec’s total production will be recycled fabric – saving at least 38 million pounds of CO2 annually.

Andy then passed the mic to newly minted author, Aspen local and old friend, Auden Schendler. Auden, who works as the environmental director for the Aspen Ski Co, just published his first book Getting Green Done, a fascinating look from the front lines of the sustainability movement. Auden began his talk by comparing his Harris Tweed jacket to Polartec and had the crowd engaged and laughing from start to finish.

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Andy Vecchione

Andy Vecchione

Auden Schendler

Auden Schendler