One could say that good PR is all about great clients, speedy and concise communication, and long lasting media relationships. I would say good PR is all about Post-Its. They are all over my desk, odds are your name might be on one right now…they keep things easy, brightly colored and make sure I don’t leave the office and miss a deadline. So instead of thanking me the next time you get that jacket to review just in time for the big ski trip, you should thank Post-Its.
And when you write the article about that jacket and give it a great review, this is how I usually celebrate.
I’m totally imagining this is what you guys do all day in the Jackson office.