Strip to your SmartWool: Inspiring, funny, and sometimes, downright scary.
We’re privileged to work with a number of brands that have large and enthusiastic social media fan bases. When it comes to media planning, orchestrating social campaigns, and even daily posting, an engaged fan base makes everything more fun and interesting. Case in point: SmartWool. With almost 100,000 Facebook fans, SmartWool enjoys an incredibly strong social following. SmartWool fans love engaging with the brand by commenting on posts, sharing their experiences, and submitting photos (which can be inspiring, funny, and sometimes, downright scary. Check out “Strip to Your SmartWool” to see what we mean).
So when SmartWool approached us for help launching its new PhD product line, we were thrilled to take on the challenge. It was an incredible opportunity to leverage its enthusiastic fan base and drive foot traffic to promotions occurring at over 130 retailers across the country (see map below).
In fact, the PhD launch campaign that Backbone/SmartWool ran through Facebook was such a success that Facebook wrote a case study on it. Take a closer look at the awesome work:
A big thanks to SmartWool for making great products and giving us this opportunity!