Spring is the best time of year in Colorado. The abundance of recreational opportunitiesĀ matches the sunny outlook for new and exciting business programs, campaigns and projects. It is a great thing when you can be equally inspired by colleagues and work as well as shared experiences ski touring, cycling, paddling, running and climbing.
With so many heavy hitters in Carbondale for the 6th Annual 5 Point Film Fest, Backbone once again hosted a POV event; inviting a mix of filmmakers, artists, editors, creatives, brand marketers, CEOs and dirtbags to talk about trends in marketing and social platforms. There were so many different guitars there but my favorite was this metal guitar, the sound from it was amazing!
Our panel included Mary Anne Potts from National Geographic, Mark Deming, Marketing Communications for NRS, and Anson Fogel from Camp 4. The audience was stacked with the likes of Fitz Cahall, Travis Rummel, Chris Davenport, David Lama, Kelly Cordes, Michael Kennedy, Jeremy Collins, Malcolm Daly, James Mills, Brendan Leonard, Chris Kalous, Aspen Skiing’s Dave Amirault and Meredith McKee, Black Diamond’s Holly Merriman, Jonathan Thesenga, Brittany Griffith and Ryan Gellert, Christian Folk from Outdoor Research, Amanda Boyle from Google, Len Zanni and Colin Osborn from Big Agnes and Honey Stinger and folks from New Belgium, Comcast, The Timbers, Patagonia, River Restoration, Black Dog Digital, and many more.
Topics covered the ongoing changes in digital media, the pivot points between social platforms, and branded versus unbranded content. Overall, it was a super fun time in a great local venue – Steve’s Guitars in Carbondale.