Boa Technology Inc., makers of the award-winning, patented Boa Lacing System, has been recognized by the Colorado Office of Economic Development and International Trade as a 2009 Colorado Company to Watch award winner. Boa Technology will be accepting this honor at the CCTW ball on June 25, 2009, at the Denver Center for Performing Arts.
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Boa Technology President Mark Soderberg barely escaped a monstrous spring snowstorm in time to arrive at the opening weekend of the annual Mountain States Cup mountain bike races in Fruita, Colorado. “It was amazing to have three feet of snow on the Front Range and be racing in sunshine and 70 degrees just four hours away,” says Soderberg.
Boa President Mark Soderberg (#511) leads the pack toward his second win of the weekend. Photo By Mike Driver
It’s a good thing that Soderberg, a Category 1 mountain biker, made the trip (although his competition might not feel the same), because he came away with two wins in the 50+ age category.
In Saturday’s cross-country time trial, Soderberg edged second-place rider Hal Butler by 3.55 seconds. He covered the course in 19:33, a 10-second improvement from the previous year. Says Soderberg, “The time trial was a blast—great tight single track with a few fun rock obstacles and a finish with some roller coasters.”
In Sunday’s Big Event, the Shimano XTR Cross Country, Soderberg enjoyed a more comfortable winning margin, outpacing Butler by 2:06 – although it was not a ride in the park. Soderberg and Butler battled for most of the race.
“Racing was super fast average speed with tons of passing and close racing,” says Soderberg, who eventually pulled away. “I managed the win mostly because my two closest competitors had some mechanical issues late in the race allowing me to sneak out a win.”
In the end, Soderberg registered a time of 2:19:01 over the 27.5-mile course (described by him as “painfully long”).
Complete results can be found by clicking the links below:
Rabbit Valley Rally Time Trial (April 18, 2009)
Rabbit Valley Rally Shimano XTR Cross Country (April 19, 2009)
Boa® Technology, Inc., makers of the award-winning, patented Boa® Lacing System, has retained Backbone Media, of Carbondale, Colorado, to manage all public relations efforts. The move follows the recent hiring of industry veteran Garett Graubins as Marketing Manager.
“We needed a partner that thoroughly understands online white label website development techniques and the many categories in which we play, knows our product first-hand, and is not afraid to challenge the status quo,” said Boa Technology Founder and CEO Gary Hammerslag. “Backbone’s ability to do all of the above impressed us and we’re thrilled to begin work with them.”
With offices in Steamboat Springs, Denver, Colorado and Tokyo, Japan, Boa Technology, Inc., is the creator of the award-winning, patented Boa Lacing System. The revolutionary Boa® Lacing System optimizes boot design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the snowboard and ski boot industry.
“Boa Technology is a highly innovative ingredient brand with a focus on performance,” comments Nate Simmons of Backbone Media. “We look forward to working with the Boa team and their partners as we leverage existing momentum and expand to new markets.”
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