Contour is Cranking

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Our friends over at Contour have so much cool stuff going on these days it’s hard to keep up. First of all, they introduced the first camera to integrate HD video with GPS tracking. Now you can watch your video while tracking location, speed and altitude – cool! Just a few scant weeks later, Contour announced there was a hidden Bluetooth chip in their GPS camera that connects wirelessly to your iphone or other mobile device to create a live viewfinder for the camera. No more missed shots! This announcement garnered Contour tons of accolades at the annual Consumer Electronics Show including a CES Innovations award, a Best of CES award from CNET and a 2011 CES Hot Stuff Award from Stuff Magazine.

Along the way, Contour has also caught the attention of some big time players in the entertainment industry….like the NFL. Check out the below video of Michael Vick wearing a Contour camera during recent practice for the Pro Bowl.

But at the end of the day, what’s best about Contour cameras is their ability to capture those epic moments in your life. Even (or especially) if it’s an epic FAIL. Thanks to Holly’s bf Ryan for this little gem.

I’m glad to report that Ryan’s Contour camera survived this crash without a scratch, and Ryan’s back is feeling ok – with the help of lots of aspirin.

Posted in: Backbone Adventures, Client News, Videos \ Tagged: ,

Notes from the Field

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There is commentary in the media that points to an acceleration of business and life in general.

Crowd-sourced sharing of content and ideas manifested in socially driven community based applications…oh, goodness, is that comprehensible, let alone true?

While there is plenty of evidence that points to this general ‘hastening’ of business; we find that a blend of staying focused on fundamental blocking and tackling, and maintaining personal relationships is equally important as a counterbalance to these new school dynamics. This strategy has helped us recently launch the Bamboo Bottle Company, which has already seen online traction on Gizmodo, Uncrate, and tweeted about by Biz Stone.

MP tests Quadrants and Drifts in Iceland

MP testing Quadrants and Drifts in Iceland

Another new client, Contour was just named to the Inc. 500, a list of the fastest growing business’ in the country. Black Diamond skis and boots have won over 13 top-tier awards from Powder, Skiing and Backcountry magazines. Gerber’s launch of the Bear Grylls knives collection has spiked web traffic with a mix of online and traditional placements. Media is moving rapidly, and so is Backbone – with Mike McCormack running the Breck Epic mountain bike stage race last week and moving to Carbondale over the weekend, Dax re-locating to Folly Beach, South Carolina,and Nick Brosnan joining our Jackson Hole office.

Welcome Flylow!

Flylow and Backbone start  a new social media partnership today – which is the result of just too many good conversations while sharing turns on most excellent powder days to not happen. Backbone also will be pushing out Chris Davenport and Jim Surette’s excellent film Australis in the coming months.

Chris, Andrea and Stian on a first descent in Antarctica

Media is not shrinking. It is exploding. And even better, it is doing so in a decentralized manner, where ideas and energy trump entrenched formulas. Open your eyes, take a deep breath and head on out there. Chances are you’ll have some fun along the way.

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