Life has been busy for Backbone’s Media’s Media Buying and Planning Director, Greg Williams. After returning last weekend from a life-altering ski trip in Alaska, Greg is getting ready to head out the door again. This time, however, he won’t need his ski gear, but instead, will have to dig through his closet for some rarely-used city clothes.
This week’s destination is ad:tech San Francisco, one of the nation’s premier interactive marketing conferences. Greg will attend with client New Belgium Brewing and social media application developer Friend2Friend. Backbone Media, Friend2Friend, and New Belgium Brewery have been invited to speak about their joint efforts on Facebook. The presentation will include a case study of New Belgium Brewery’s evolving presence on Facebook, and will address topics such as attaining a critical mass of followers, engaging with fans in a meaningful way, and localizing social media messages.
Backbone, Friend2Friend, and New Belgium Brewery will be presenting alongside Levis Straus and Toyota- wish them luck!
To learn more about New Belgium’s Facebook efforts read the blog post by Melyssa Glassman, Creative Director at New Belgium Brewery, vist http://tinyurl.com/y2oz6ry. Also, be sure to check Backbone Media and Friend2Friend’s most recent New Belgium Brewery Facebook application (pictured below) at http://tinyurl.com/4t993. If you’re not a fan of your local New Belgium Facebook page, you should become one!
