This summer our good friends at New Belgium Brewing are launching a film and beer tour called Clips of Faith (a pun on their tasty Lips of Faith batch beers). They’re looking for “amateur filmmakers, activists, aspiring actors and accidental brilliance in video” to submit films that are 10 seconds to 10 minutes in length. The submission rules are simple, just watch the short movie below for all the details.
And here’s the website. www.clipsoffaith.com
New Belgium has been participating in social media via blogging, twitter, youtube and facebook and the engagement has been tremendous. It is clear the New Belgium community is passionate about the brand and the beer they produce. A recent facebook update garnered 74 responses within a couple of hours. Today they were featured in the Fort Collins Coloradoan and tonight will featured on News 4.
“New Belgium — which has a four-person team working on the company’s Twitter page linked to its Web site — became aware of Twitter through the Carbondale-based Backbone Media, which helped guide them through the process of creating and implementing their own Twitter account.”
To read the full article – http://www.coloradoan.com
We’re really excited to announce our partnership with New Belgium Brewing. We have been selected to manage New Belgium Brewing’s media planning and buying for 2009. Read the official announcement here.
Have you ever pondered what the carbon footprint is of a 6-pack of beer?
New Belgium has…read about it here: