Thanks to one of my newest clients, Revo, I was given the opportunity to attend the Global Green Pre-Oscar party in Hollywood last Wednesday. Global Green is the American arm of Green Cross International, and this event, now in its 8th year, was founded by polar explorer and global warming advocate, Sebastian Copeland. Sebastian is also the newest addition to Revo’s ambassador team, which led to the brand sponsorship of the event, and my opportunity to ditch the wyoming snow boots and down jacket for a week in sunny Hollywood.
Now I’m a midwestern gal, so when the event PR team told me that the event attire was “clubby chic”, I didn’t have the slightest clue how to make that happen. Thankfully, I wasn’t alone-Julie Schaffner and Brianne Bates from Revo 
were on the hook to make sure I didn’t embarrass myself. I was also able to bring some incredible journalists to to the event: Steve Casimiro from the Adventure Journal, Roberta Cruger from Treehugger (click to view her story), Kaitlin Keleher from Outside, and Tommi Tilden from TheDailyGreen.com.
More than 1400 people attended the event featuring musical performances by Black Rebel Motorcycle Club, Best Coast, and Portugal- The Man. “Greener Cities for a Cooler Planet” was the theme of the evening which benefited Global Green’s initiatives to promote smart solutions to climate change by creating healthy, green communities.
Global Green also unveiled their Model Carbon City Index tool, a first of its kind Web tool designed to benchmark cities efforts to reduce carbon emissions and motivate citizens to advocate for smart climate policies at the local level.
All in all a very successful event for Global Green, raising over $400,000 for the organization. The event was a perfect setting for the Revo brand, due to their sustainable manufacturing technology as well as sponsorship of some of the world’s top environmental advocates like Alexandra Cousteau and Sebastian Copeland. Besides chairing this event, Sebastian is also working on the DVD release of his documentary film that chronicles his solo walk to the North Pole. Check out the trailer at Intothecold.org. and check out some more LA shots below.
I’m glad the W Hotel in Hollywood acknowledges the high-brow tastes of us ski town locals, but $4? Be serious.