“Any proper trip to NYC should start with dinner a real Italian pizza joint.” Or so says John DiCuollo. To kick off our annual spring media trip to the Big Apple, JLD pointed us to Arturo’s in the West Village. Delicious, coal oven pizza pies with clam and lobster toppings set the tone for another great trip to NYC for Backbone.
This year we found a new penthouse in mid-town for our showroom and it was beautiful inside, with floor-to-ceiling windows affording incredible views of the city. Twelve of our brands participated: Black Diamond, BOA, Eddie Bauer, Horny Toad, Gerber, Gregory, La Sportiva, Newton Running, Polartec, POC, REVO Sunglasses and SmartWool.
Unfortunately on Wednesday, the day of our event, Mother Nature delivered us a steady stream of rain. Undeterred, media from a wide range of outlets braved the elements to attend. Everyone from tech-focused publications like WIRED and Popular Mechanics, to producers from Good Morning America and Outside TV, to travel writers from Travel + Leisure and Sherman’s, to fitness editors from SELF and Shape joined us.
The event was a big success and we’re already looking forward to our next one in the fall. Thanks again to everyone who attended; we look forward to seeing you again soon!
Here are some photos from the showroom:
Mike May shares a laugh with pro quidditch player and freelancer Eric Hansen
Peter Whittaker shows his robot dance moves to freelancer Tom Foster and Sarah Hubbard
Dax Kelm shows off the latest POC offerings to freelancer Peter Koch
Penn Newhard talks with freelancer Stefani Jackenthal and Brianne Bates from Revo
The Backbone crew celebrates another successful event in the city