Awards Season

SHOT Show, OR, ISPO, SIA….tradeshow season is finally in the rearview mirror and we’re all happy to be back home (especially because it’s dumping snow again). Looking back on the past month, our clients have a lot to be proud of. It’s not quite the Emmy’s or the Grammy’s, but the industry and media accolades that are awarded during the annual tradeshows are terrific recognition for the hard work and dedication that goes into new product development.

Here is a  run down of all the awards our family of clients recently received in the past few weeks:

Black Diamond

black-diamond-jet-forceBD’s new Jetforce Technology was the certainly most talked about product of all, racking up an impressive array of awards including Gear Junkie “Best in Show”, an ISPO Award Gold Winner in Ski Advanced Avalanche Gear, a “Best New Gear” award from the Gear Institute, a Skiing Magazine “Hot New Gear” award and an Outside Gear of the Show nod.

gos-sia14-metallogo_phThe team at BD also laid claim to several other awards including:

ISPO Award in Ski Off Piste/All Mountain—Black Diamond Equipment Carbon Megawatt

ISPO Award in Ski Touring Equipment + Outside Gear of the Show at SIA + Skiing Magazine “Hot New Gear“—Fritschi Diamir Vipec 12

ISPO Award Gold Winner in Accessories—Cohaesive Embedded Components (Apparel)

 

Big Agnes

Backpacker Editor’s Choice Award—Double Z Sleeping Pad

ISPO Award in Adventure Equipment—Helinox Ground Chair

 

Boa

bestNewGearWinter2014_3d8e299b74542ab556656467451dc882Gear Institute “Best New Gear”— Scarpa F1 Evo

Gear Institute “Best New Gear”—K2 Route Helmet

Gear Junkie “Best in Show”—Scarpa F1 Evo and K2 Route Helmet

ISPO Award—Topo Athletic Sante shoes

ISPO Award—Tubbs VRT snowshoes

ISPO Gold Award—Descente Mizusawa Down Jacket and Platinum ski jacket

ISPO Gold Award—Thusane Malleo Dynastab Boa Ankle Brace

 

Chaco

UntitledOutdoor USA awarded Chaco “Best In-Store Display” at OR.

 

ICEdot

ISPO Award for Action Segment – Accessories

Skiing Magazine’s Hot Gear Award

ISPO Award in Accessories—POC ICEdot Crash Sensor

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ISPO Award in Helmets + Outside’s Gear of the Show—POC Skull Orbic Comp H.I. MIPS

ISPO Award in Accessories—POC ICEdot Crash Sensor

 

Polartec

Skiing Magazine “Hot Gear” Award—Strafe Cham Jacket and Pant

 

Kastle

SKI Magazine “Show Stopper Gear”—Kastle MX70

 

SmartWool

PhD SmartLoft Hoody Sport – ISPO innovation award.

 

La Sportiva

Gear Junkie “Best in Show”—Vapor Nano 15791

 

 

 

 

Crossing the Divide

Walden, Colorado, population 734, has never ranked very high on my must-see list, much less so on my must-ride-my-bike-to list. But last week I did just that, and I have to say Walden is pretty darn nice, and it proved to be a perfect stop on the inaugural Tour de NorCO bike ride.

Earlier this year, Emily McCormack (the much cuter and less hairy spouse of Mike McCormack) proposed a media bike ride connecting Steamboat and Ft Collins, two communities for which she handles the PR. With our clients in Steamboat—SmartWool, Honey Stinger, Big Agnes and Boa—as well as New Belgium in Ft. Collins, we were eager to participate. Our friends at Moots in Steamboat offered to provide handcrafted titanium steeds for the group. The good folks at Iconic Adventures would handle the ride support.

After a few months of planning, the ride kicked off from the ‘Boat early on Monday morning and headed straight for Rabbit Ears pass, the first big test for the group. Almost all of the writers on the trip came from sea level and riding across the Continental Divide at 9,426 feet is no small feat. But, riding silky smooth Moots bikes, wearing Boa-equipped Specialized S-Works shoes and SmartWool PhD socks, the group cranked up the hill with ease…and then hammered on for another 40+ miles to the small town of Walden. There, our spandex-clad posse joined the only other people in town, a Forest Service wildfire crew and a group of roughnecks from Haliburton, for lunch at the the Antlers Inn. Appetites were big and the food was great.

From Walden we hopped in the Iconic van and shuttled to Devil’s Thumb Ranch near Granby. After another big, delicious meal and too few hours in the lodge’s luxurious beds, a 5am wake up call on Tuesday saw the group prepping for a big day in the saddle—across the Continental Divide again and up the highest continuous paved road in the country, Trail Ridge Road in Rocky Mountain National Park.

We loaded up our pockets with chews, gels and waffles from Honey Stinger and then started the ride right from the visitor center at the park entrance, which included a brief lecture from a park ranger (ride single file, watch out for moose). Once again, the group did not fail to impress as everyone climbed almost 5,000 feet to a summit of 12,183 feet. There were cheers (and a few tears) at the top and then we all bombed down to lunch on the other side of the pass.

Cristina Goyanes all smiles, making it look easy at 12,000 feet

Rachel Sturtz strikes a pose near the summit of Trail Ridge Road

Chris Solomon unpacked his suitcase of courage, rode on the rivet and danced on the pedals to the top of the pass.

Smiles at the summit

Larry Olmsted, Ian, Christopher Solomon and Kari Bodnarchuk

From there, I headed home in the Moots Sprinter van while the journalists continued on to “Fort Fun” where plenty of New Belgium beers awaited them. The planning for next year’s ride has already begun.

The indefatigable Cathy Wiedemer from Moots

Expedition Impossible

Love him or hate him, there’s little doubt television producer Mark Burnett has the golden touch when it comes to hit TV shows. On a personal note, I can say that Burnett has a significant influence over my life as well. As a teenager, my wife Sari was mesmerized by Burnett’s annual Eco Challenge, a televised race that helped popularize both adventure racing and reality TV. Glued to the series every week, Sari idolized adventure racers like Ian Adamson and Mike Kloser, who she ended up racing with years later as part of Team Nike. Indirectly, you could say Mark Burnett single-handedly got my wife into endurance racing, and she in turn got me into suffering for long periods of time on my bike (for which I’m not sure if should I thank him or curse him).

But I digress.

About six months ago we were contacted by a producer at Expedition Impossible, Mark Burnett’s latest foray into TV after successful hits like Survivor, The Apprentice and The Voice. The producer was looking for gear for the show, which aims to be a cross between Eco Challenge, The Amazing Race and Survivor. Given Burnett’s resume (and my personal connection) we were happy to oblige.

So far there have been two episodes and we’ve been pleased to see lots of great shots of competitors wearing SmartWool and Teva. If you haven’t seen the show yet, check it out. We’re rooting for our friends from Boulder, Team No Limits, with blind climber and all-around nice guy Erik Weihenmayer, to win.

Competitors' SmartWool PhD Outdoor socks drying out after a tough day of racing

Team "Mom's Army" wearing SmartWool baselayers

Team Fisherman finishes a stage wearing the Teva Gnarkosi

Team Grandpa's Warrior's finishes wearing the Teva Forge Pro

Are you gonna party, OR are you gonna party?

Since we are in countdown mode until this year’s Outdoor Retailer Summer Market, and quite a few of our clients will be attending, and throwing bashes, we thought we would do a roundup of all the beer-drinkin’, beat-droppin’, boat racin’ events that we have going on. If you have additional events to include in this list, please add them in the comment section and we’ll update the post. See you in SLC!

TUESDAY, AUG. 3
9-10am — Free breakfast smoothies made fresh by the guys at Honey Stinger, booth 37153
1-2pm — Haagen Dazs ice cream at Polartec, booth 36059
4-6pm — Happy Hour hosted by Teva and Waterkeeper Alliance to benefit Save Our Gulf. Teva booth #7001
4-6pm – Keg at Polartec, booth 36059
4:30-5:30pm — Keg at SmartWool, booth #34111
4:30-???? – OR launch party and keg at Bamboo Bottle Company, booth #BR347

WEDNESDAY
9-10am — Free breakfast smoothies at Honey Stinger, booth 37153
1-2pm — Haagen Dazs ice cream at Polartec, booth 36059
4-6pm — Happy Hour to celebrate Teva Mountain Games and Teva’s new Gnarkosi, SUP giveaway, Teva booth #7001
4-6pm – Keg at Polartec, booth 36059
4-5pm — Jordan Romero, the youngest person to summit Mt Everest, hosts a slideshow and book signing at SOLE, booth 36037
4:30-5:30pm — Keg at SmartWool, booth #34111
7-9pm — Honey Stinger is sponsoring a showing of Race Across the Sky, the acclaimed film chronicling the 2009 Leadville Trail 100 Mountain Bike Race, featuring Lance Armstrong, at Brewvies Cinema Pub.

9pm Teva’s Pair for a Foot launch party at Club Elevate, featuring Dilated Peoples


Here’s a teaser, they’re kind of a big deal.

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THURSDAY
9-10am — Free breakfast smoothies at Honey Stinger, booth 37153
1-2pm — Haagen Dazs ice cream at Polartec, booth 36059
4-6pm – Keg at Polartec, booth 36059
4-6pm — Teva Happy Hour, with head-to-head Boat Races (harness your inner college student) from 4-6pm at the booth, #7001
4:30-5:30pm — Keg at SmartWool, booth #3411