Eddie Bauer in Effect

Last week, we hosted media events in Boulder and Aspen to preview the new Eddie Bauer First Ascent Fall 2011 line. It may have been the bright new colors, the innovative technical designs, the 5-star food and drinks or just the sparkling conversation, but both events were packed and we were thrilled with the response to the new collection. Check out some of our photos below.


Boulder’s Frasca Food and Wine packed with some of our favorite familiar faces.

First Ascent Guide Peter Whittaker and the newest member of the First Ascent Ski family, Lexi Dupont.

New editor-in-chief at Women’s Adventure, Rebecca Heaton, Jayme Moye and new mom Jenn Weede

Brian Metzler, Adam Chase, Ian Anderson and Jayme Moye.

Special thanks to Steve Zdawczynski for sharing his awesome photos from the event. Check out his site here.