Here at Backbone we’re excited that not one, but two of our clients were honored with the annual SGB 40 Under 40 Award this year. The annual award was was created to “…honor the best and brightest future leaders of the sporting goods industry.”
Though I don’t think Joel Heath, the senior global marketing director at Teva and Steve Cuthbert, the VP of sales at Polartec, have met before, it looks like they spent some quality time together at the SGB awards gala in Chicago this past weekend. It’s a little odd to see these two wearing suits, and we can only guess what kind of trouble they got into after this photo was taken.
Since we are in countdown mode until this year’s Outdoor Retailer Summer Market, and quite a few of our clients will be attending, and throwing bashes, we thought we would do a roundup of all the beer-drinkin’, beat-droppin’, boat racin’ events that we have going on. If you have additional events to include in this list, please add them in the comment section and we’ll update the post. See you in SLC!
TUESDAY, AUG. 3 9-10am — Free breakfast smoothies made fresh by the guys at Honey Stinger, booth 37153 1-2pm — Haagen Dazs ice cream at Polartec, booth 36059 4-6pm — Happy Hour hosted by Teva and Waterkeeper Alliance to benefit Save Our Gulf. Teva booth #7001 4-6pm – Keg at Polartec, booth 36059 4:30-5:30pm — Keg at SmartWool, booth #34111 4:30-???? – OR launch party and keg at Bamboo Bottle Company, booth #BR347
WEDNESDAY 9-10am — Free breakfast smoothies at Honey Stinger, booth 37153 1-2pm — Haagen Dazs ice cream at Polartec, booth 36059 4-6pm — Happy Hour to celebrate Teva Mountain Games and Teva’s new Gnarkosi, SUP giveaway, Teva booth #7001 4-6pm – Keg at Polartec, booth 36059 4-5pm — Jordan Romero, the youngest person to summit Mt Everest, hosts a slideshow and book signing at SOLE, booth 36037 4:30-5:30pm — Keg at SmartWool, booth #34111 7-9pm — Honey Stinger is sponsoring a showing of Race Across the Sky, the acclaimed film chronicling the 2009 Leadville Trail 100 Mountain Bike Race, featuring Lance Armstrong, at Brewvies Cinema Pub.
The ‘Big Budha’ from SLC’s Fox 13 is a staple of the OR Show. His coverage from the floor of the show is great, as long as you don’t mind the 4:45 a.m. wake up call. Kenji gets cut off, but Penn appears to be properly caffeinated for his segment, pimping the new BD Drift ski with typical aplomb, while Chris Hillyer from Teva is fired up for their fall MXT line.
Here at Backbone we’re excited that not one, but two of our clients were honored with the annual SGB 40 Under 40 Award this year. The annual award was was created to “…honor the best and brightest future leaders of the sporting goods industry.”
