With 2014 coming to a close, we took some time to compile a “Best of” list for Backbone.
Once again this year, our accomplishments are the result of hard work, creativity and partnerships with strong brands and great people.
Whether helping to launch a brand via Kickstarter, winning stacks of editorial awards from both endemic and broad based media alike, or working with our partners to create best in class native advertising, here’s a quick look at some of Backbone’s best accomplishments in 2014.
Hired 13 people
Won 13 new accounts
Tracked over 18.5 billion editorial media impressions (that’s with no multiplier applied)
Successfully launched a new digital programmatic platform – FastG8
Built out content creation solutions for multiple brands
Redesigned (and majorly improved) our logo and corporate ID
Created a new business process, strengthened our values and mission
Completed our best New York media events to date, including a very successful pop up in Midtown
Finalized a new website (look for it soon!)
Opened a new office in Denver in a stunning space and relocated our Jackson office
Updated our wellness stipend to better reflect diverse interests and needs
Added more structure, titles and support to the organization to create growth opportunities
Increased structure and support in Jackson and Denver offices
Created the DCM monster that is now Lindsay Logan. Hired Colin Cares to support digital effort
Worked on some groundbreaking campaigns for our clients like The Human Factor for BD, Best Towns for Toad & Co., content creation for Opedix and Revo, and many more
Finished a remodel in our Carbondale office
Paid for the remodel mentioned above
Bought stand-up desks for everyone so we live longer
Shifted our file management and phone system to the cloud
Bought a new large coffee maker and got it running
Installed a water filtration system
Spent 2000 nights on the road and called 174 ski days legitimate work (*estimated)
Consumed 140 pounds of coffee – but only 8 kegs (weak sauce on the keg work)
Launched the YETI Hopper, ABOM goggles on Kickstarter, AvaTech, expanded business in active lifestyle, hook and bullet and destination markets
Devoted time, energy and effort to non-profits – Protect Our Winters, Big City Mountaineers, First Descents, Thompson Divide Coalition, Spring Gulch Nordic Center, Roaring Fork Conservancy, Trout Unlimited, Rocky Mountain Elk Foundation and Red Hill trail system (you should support one too!)
Ran media trips stand up paddling on the Hudson, heli hiking in Squamish, multi-day rafing on the Green River, fly fishing in Patagonia, heli skiing in British Columbia, road riding with the US Pro Challenge, backpacking in the Uintas
Raised money and summited Mount Shasta for BCM’s Summit for Someone program
Named one of Outside Magazine’s Best Places to Work for third year in a row
